Chart of the Day: E-commiseration

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US holiday ecommerce sales will grow just 2.5%

US ecommerce holiday sales will increase by?2.5%?this year, an underwhelming figure compared with?8.6%?growth in 2021 and a?33.0%?surge in 2020.

Beyond the chart:?Adobe estimates US consumers will spend $209.7 billion in ecommerce across November and December—more conservative than our forecast of $239.26 billion, with 12.0% growth year over year.

While cash-strapped consumers are hesitant to open their wallets, the slowdown is also due to a cooling effect after 2020’s boom. Additionally, Amazon and Walmart pulled demand forward with their October sales events, which took a bite out of holiday season ecommerce.

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