Chart of the Day: Avid AVOD viewers

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Where US TV viewers think ad load is out of control

Around?60%?of US TV viewers think the number of ads on Hulu, Discovery+, and HBO Max is reasonable. Fewer of them feel the same about Paramount+ and Peacock, while live TV is considered the biggest offender in this respect.

Beyond the chart:?Netflix’s ad-supported tier?launches?today in 12 countries including the US. With?4 to 5 minutes?of ads per hour, and at?15 or 30 seconds?per ad, the new “Basic with Ads” tier offers a substantial number of placement opportunities for advertisers that get in on the ground floor.

The platform will have to strike a balance between its pursuit of ad revenues and subscribers’ comfort with commercials. Meanwhile, some of its content library will be unavailable to ad-supported viewers, due to restrictions in licensing.

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