Chart of the Day: An app and a leg
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US smartphone in-app purchases to pass $40 billion mark this year
US smartphone in-app purchase spending will hit?$42.31 billion?this year, up?13.0%?over 2021. Growth will slow to the single digits over the next few years, and spending will pass the $50 billion mark in 2025.
Beyond the chart:?In-app spending for 2022 shakes out to about?$165 per smartphone user, with the money going toward virtual goods and subscriptions. The average smartphone user will lay out more than?$6 per month?on app subscriptions and almost?$8 per month?on virtual goods this year.
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