Chart of the Day: $5 billion goodbye

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Digital advertising faces a $5 billion downgrade in 2023

We cut?$5.51 billion?from our US digital ad spending forecast for 2023, due to the fallout from Apple’s privacy changes, Google’s deprecation of third-party cookies, and a stricter regulatory environment. Along with inflation and a potential recession, these challenges will depress spending until 2025, when it should return to previously projected levels. Go beyond the chart.

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