Charma Takes Control of Logistics with Almroths and Ongoing WMS

Charma has revolutionized the way employee appreciation is shown by offering the market’s most seamless service for ordering and distributing corporate gifts. With a wide selection of gifts and personalized service, they create unique and memorable experiences for both givers and recipients. To ensure the same high standard in logistics, Charma chose to outsource its logistics to 3PL partner Almroths —a partner that combines flexibility, adaptability, and geographic proximity. And of course, uses Ongoing WMS.

Flexibility and Personalized Service

“We chose to outsource our logistics to Almroths because they have the flexibility to meet our needs,” says Marcus Andelius , CPO at Charma. “Our operations regularly require tailor-made solutions, and Almroths showed early on that they could handle those requests.” In addition to Almroths’ convenient geographic location and a strong recommendation from a trusted connection, Charma felt confident in their choice. “Their personal approach and local presence were crucial for us,” Marcus adds.

Integration to Ongoing WMS for a Custom-Built E-Commerce Platform

Integrating Charma’s custom-built e-commerce platform with Almroths’ Ongoing WMS has been an important milestone. “We're a tech company that has developed our own e-commerce platform, so there were no existing integrations to rely on, yet we still experienced the integration work as very smooth and straightforward,” says Jonas Theodor, CTO at Charma. With clear documentation from Ongoing and access to a dedicated test environment, the team quickly developed a tailored solution. “We were able to quickly build a custom solution, which allowed us to keep focusing on our core business without letting technology slow us down,” Jonas explains.

Efficient Workflows from Order to Delivery

Ongoing WMS has enabled Charma to manage their orders with two clear workflows:

• B2C Workflow: When an order is received, shipping is automatically selected based on product, weight, and address. The order is then forwarded via API to Ongoing WMS, where the system also manages inventory status. “When an order comes in, we immediately know that the right process is activated - from the purchase list to packing - which ensures that our gifts are shipped with precision and speed,” says Jonas.
• B2B Workflow: Every order is unique, with additional requirements such as gift wrapping and personalized greeting cards. All specific information is integrated directly into the Ongoing order and, when needed, supplemented with direct contact via email. “It is this type of detailed workflow that makes us confident that every order is handled correctly,” adds Marcus.

The Benefits of a Reliable Logistics Partner

By collaborating with Almroths, which uses Ongoing WMS, Charma has been able to automate the logistics processes and save both time and resources. “Working with a logistics partner that has Ongoing WMS at its core has allowed us to focus entirely on developing our service and enhancing our customer experiences,” says Marcus. He also highlights how the solution handles seasonal variations without costs or staffing being negatively impacted. “We have noticed that we manage peak periods much more smoothly—a clear competitive advantage in an industry where timing is everything,” he emphasizes.

The Customer Portal – An Invaluable Tool for Today and Tomorrow

Although most functions are integrated into Charma’s platform, Ongoing’s customer portal plays a central role. Through the portal, they can easily retrieve reports, add order comments, cancel orders, and manage irregular deliveries. “Having real-time data through the customer portal ensures our integrations function flawlessly - it is invaluable for verifying that each order is received correctly,” explains Marcus Andelius.

With continuous enhancements and a future-proof design, this tool keeps Charma agile and well-prepared for the opportunities and challenges that lie ahead.