Charity in the Workplace
Everyday managers and leaders throughout all industries find themselves wondering how they can truly make an impact. We consider the metrics involved in lead acquisition and evaluate industry sales trends etc. but how often do we look at the impact our teams are having in the community? How can that be measured? Sometimes taking a step back and remembering that we're human is all it takes to inspire change and create an environment that fosters charity, benevolence and creativity to help others.
Where is our impact most valuable? This should be a familiar question to all of us and the answer is simple. Our greatest impact is the one that helps those in our community. Impact that can inspire hope, perseverance and change is what matters most. The inevitable outcome of having your team involved in local charities or non-profits is a more productive business, a more unified team and an inspired customer base that values your ethics.
There are so many social skills we all posses that never get used because of the types of careers we've chosen, so this outlet of expression becomes stifled and tucked away in a professional archive folder so to say. We all have a strength that could effectively change our communities, for example, some have a great ability to empathize, show love, encourage, give hope, financially assist, tutor, give in a service capacity or just help in wherever the need is. When a person feels like they are a part of something bigger than themselves they will take ownership and a passion will be sparked. When you realize that you've made a difference in your community or helped a hurting or hopeless person get through the storm you will be overwhelmed with zeal to continue doing it.
The final outcome of having your team engaged in the community is they will not only have an accurate reading on the true needs in their areas but it will provoke a responsibility in theirs hearts. Not just a responsibility but a drive to help those in need or assist with a cause. The ROI for these actions will be favorable because people still want to see the "Human" element in business.
It's easy to show the world how great your team is and how well they do their particular job but its impossible for them to connect with the community on a level greater then name dropping without being a part of the community. The world is quickly wanting to do business with companies who care about them and their area, the days of reputation advertising are upon us and you know what? That's a win for everyone, anything that drives community outreach is a good thing that the world desperately needs right now.
In conclusion, not only does it help the world by participating in charities and non-profits but it build teams and cultivates a favorable response in the community. Think leads and referrals based on the integrity and benevolence of the company because the community sees when you care because quite frankly so few people do. Thank you for taking the time to read this small article, please like and share!
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