Charities boost fundraising thanks to postal delivery with a personal touch
Fundraising UK Ltd
News, information and opportunities for charity fundraisers to help you raise more funds. Published online since 1994.
Postal campaigns remain a popular option for charities looking to maximise their fundraising efforts. At Posthub , we specialise in providing competitively priced postage backed by expert mail management. This includes offering consultative advice and practical support for charitable businesses.
We’ve helped charities at different stages of their fundraising journey. This includes supporting organisations embarking upon their first campaigns to charity partners hoping to benefit from cost-savings and a hassle-free switch from their current supplier.
Read on to find out why postal fundraising is still the ideal choice for campaign managers that want to build connections and drive donations.
Mail continues to grab attention
The enduring success of the mail format has frequently been championed by industry insiders. But a recent study by the Joint Industry Committee for Mail (JICMAIL) has now verified some long-held assumptions.
These include findings around how interacting with mail is an immersive activity which can involve multiple in-home locations.
JICMAIL’s ‘The Time We Spend With Mail’ study revealed that the average direct mail item generates 108 seconds of attention within a 28-day period. This compares to 150 seconds for business mail, 64 seconds for partially addressed mail and 46 seconds for door drops.
Meanwhile, attention is multiplied by x2-x3 for commercially effective direct mail items and x3-x5 for successful door drops.
Addressed mail marketing is a multi-disciplined channel, even in a complex digital journey.?JICMAIL insights show that mail prompts an average of five minutes of website usage, meaning recipients of your mail fundraising activity are likely to?visit you online. Giving you even more value from your campaign spend.
Posthub is part of the Whistl Group , the UK’s largest Down Stream Access (DSA) provider.
Whistl helps thousands of businesses grab attention and build relationships with their customers.
What’s involved in a charity postal campaign?
Mail is an important channel for communicating key messages and updates on charity appeals. It has a unique capability to connect with its recipients while its physical versatility means it can flow through the home.
Example fundraising postal?communications can include, but are not restricted to:
Improve?your postal?campaign response rates
Utilising mail for charity fundraising gives your brand a range of creative ways to reach a new and existing audience.
However, to ensure your campaign is both cost-effective and relevant, your?mailing data ?should be cleansed and up-to-date.
This involves checking all elements of your data health to verify it’s still relevant and correct.
Data should also be compliant with current data standards. Take extra care to regularly review your contacts’ preferences and action any removals of individuals that no longer wish to receive your mailings.
Once your data is finalised, consider segmenting your audience. Creating different groups and targeting them with relevant messaging can help you generate better response rates and improve?donor loyalty .
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Why Posthub?
We offer expert support for charities and fundraisers looking to get the most from their mail campaigns. Whether you’re sending campaigns within the UK or internationally, we specialise in the complete postal process, from data management to final-mile delivery.
Our team has supported a wide range of charities, including Action Aid, Barnardo’s, Crisis, MS Society, NHS Charities Together, Sightsavers and the WWF.
We can work with you for frequent mailings or one-off campaigns and will always strive to improve the effectiveness of your postal delivery.,
Our charity mailing support services include:
First-ever Christmas campaign reaps rewards
Taking the leap into mail advertising was a big deal for Michael Sobell Hospice . Which is why it was so important they found the right partner to help with their first-ever Christmas appeal.
The Hillingdon-based charity is committed to creating special moments for people with a life-limiting illness in northwest London.
However, high production and postage costs had put them off the idea of a wholescale campaign in the local community.
We offered a solution with a significant reduction in postal costs. This enabled Michael Sobell to finally take their first steps with direct mail and achieve some hugely positive results.
The campaign delivered:
“This was the charity’s first foray into direct mail and working with Posthub team has been a pleasure. Our account manager walked us through the process from start to finish and was there to answer the many questions we had. The savings that were made in postage costs throughout the year enabled us to invest in our first fully integrated Christmas Appeal campaign, which is now a key part of our annual mailing programme.”
- Angela Reinfor, Fundraising Lead – Individual Giving and Digital, Michael Sobell Hospice
A seamless switch ensures no interruption in service
When Christ For All Nations made contact with us, we knew they could benefit from cost-savings without having to sacrifice service levels.
By the organisation’s own admission, they felt apprehensive about switching suppliers.
However, an easy transition soon relieved any fears that the charity had about bumps in the road. We took control of the switch process and ensured CFAN could carry on delivering effective direct mail .
“Switching to Posthub meant we could save costs during a difficult time in the industry without having to sacrifice on service provided. Communication with Posthub has been quick and efficient which in turn has helped to ensure our direct mail process is smooth and hassle free.”
- Daniel Beadle, Warehouse and Fulfilment Manager, Christ for All Nations
Charity worker (Self-employed)
9 个月# useful information.
Experienced Development and Project Manager | Cross-sector expertise in local government, business and charity | Innovator in Wellbeing and Early Years Initiatives
9 个月Lisa Morrison interesting...