Charge Like You're The Best, So You Have To Be The Best

(This article is from the series, "The Creatively Run Creative Company.")

Let's discuss a rarely discussed topic: pricing. At your creative firm / studio, how do you set your prices?

As owners, we constantly worry about charging too much as compared to our competitors. But do you ever wonder if you are charging too little?

Although I do have an objective methodology for how a Creative Company can calculate optimal pricing (hourly rates based on overheads, profits, utilization, blah blah blah), let's go at this topic from an entirely different angle.

Rather than asking "How much should you charge?," let's instead ask how much could you charge?" And what difference would it make?

Do You Want to Be the Best?

Let's step back and look at your Creative Company. Is it safe to say you want to be the best at what you do? Naturally, your answer is "YES!"

Here is a much tougher question: Are you prepared to do what it takes to be the best? If you hesitated a bit before answering "YES!" to this question, that's okay. Every Creative Company owner hesitates.

There's a reason why. Let's play a little game to see why your beliefs about pricing are what gave you pause.

< Read the full article at RevThinking >

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For over 20 years Joel Pilger helmed Impossible Pictures, one of the most successful studios between the coasts. Now he works with the team at RevThink, sharing all his secrets with top motion design studios, content creators and production companies.