Chapters №1 — Foundation
Hey there! My plans to create a product design framework from scratch have become a reality: the first chapter is ready. Let’s discuss it in this thread. The chapter is 12,000 characters long, which is roughly 10 minutes of reading.
The product we’ll develop using this framework is aimed at gaining the first thousand followers on X using AI. That’s all we know about it so far. Inside the article, you’ll find three free ChatGPT plugins to help you shape the mission, vision, and values of your product.
Your comments, including ideas, suggestions for improvements, and critiques, will directly influence the framework. Everyone who shares ideas, suggestions, or critiques will get a well-deserved mention in the acknowledgments section that will be up soon.
So, let’s dive in. Chapter 1: “Foundation”.
Chapter Сontent
Introduction
Okay, this might sound a bit pretentious, especially if you’re not creating the next Apple but something simpler. At a product manager meetup, there was a common joke on this topic where students were given badges saying, ?We own a vision.? It’s commonly believed that you need to make money first and then think about mission, vision, and everything else.
There is indeed some sense in this, but I believe it’s worth dedicating time and attention to this chapter. It’s important for you as the product owner. This is a good way to think structurally about what you are going to do and the benefits it will bring. You might even realize that the product, as you initially envisioned it, doesn’t need to be made at all, which is okay because you will save time and create something more worthwhile.
If you can clearly describe, first to yourself, what your product is and why you are making it, everything will be much simpler moving forward. You will have a foundation in which you believe and upon which you can rely.
Another unexpected benefit of going through this chapter is the ability to succinctly answer the question, ?What do you do?? whether in an elevator meeting with an investor or chatting with a potential CTO over a beer.
Take this seriously; it’s worth it.
There are many frameworks and models taught in universities, described in authoritative books, and discussed in academic circles, such as:
You can study these models independently if you wish, but in this chapter, we will leave them aside. We are bootstrapping with limited resources, not preparing for an MBA, right?
So, let’s keep it simple, friends. Simple questions, common sense.
Mission
A clear mission statement provides direction and defines the primary objective of the product.
Let’s answer three questions:
One: What are we going to do?
Two: What problems are we solving?
Three: Why?
The idea of our product is to create an AI-powered tool that allows people to automatically generate responses to other users’ posts. The tool will be flexible in its settings, allowing users to mimic their communication style and tone. Additionally, the tool will have a feature for automatically unfollowing users who do not follow back.
The tool is expected to be useful for users who are just starting to build a public account and need their first 1,000 followers.
Structuring the Vision
What are we going to do?
We are creating an AI tool to help new users effectively grow their public accounts…
What problems are we solving?
…by automatically generating responses and managing followers…
Why?
…to gain the first 1,000 followers.
Result
A tool that attracts 1,000 new followers through AI-generated personalized responses and follower management.
Clearer now, right? Now you have a succinct answer for a new acquaintance while the bartender pours a double Lagavulin. This amount of time is enough to explain what you do.
It’s not necessary for the mission to follow the exact order of questions mentioned above. The main thing is that the mission is clear and concise.
Examples
Here are a few examples of other companies’ missions that might help:
Playrix: Bringing joy to millions of people by creating games of unique quality.
Revolut: Helping our clients improve their financial health, giving them greater control, and fostering financial inclusion in the communities where we operate.
Evernote: Helping you remember all the important things in your life.
Framework
One: What are we going to do?
Two: What problems are we solving?
Three: Why?
Tools
Write about your product in free form, and GPT will ask additional questions and formulate the vision.
ChatGPT Plugin: Open
Vision
The product vision describes how the product will look in the future. If the mission clarifies what we want to do, the vision explains what we aim to achieve in the long term.
No magic here, just three simple questions:
One: What do we want to achieve?
Two: How will we achieve it?
Three: What changes will our product bring?
Structuring the Vision
What do we want to achieve?
We aim to create a tool that becomes the leading solution for automating digital communication, helping users effectively engage with their audience and grow their accounts.
How will we achieve it?
We will develop advanced AI algorithms for generating personalized responses and managing followers, providing users with powerful and flexible tools to achieve their goals.
What changes will our product bring?
Our product will allow users to focus on creating high-quality content and engaging with their audience, making the process of gaining followers and managing their account simpler and more effective.
Result
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Our product will become the leading tool for automating digital communication, helping users effectively engage with their audience and grow their accounts using advanced AI technologies.
Now you have a clear understanding of your product’s future and how it will change users’ lives.
It’s not necessary for the answers in the vision to be in the exact order described above. The most important thing is for the vision to be inspiring and clear.
Examples
Here are some examples of other companies’ visions that can help:
Henry Ford: I will build a motor car for the great multitude. It will be so low in price that no man making a good salary will be unable to own one and enjoy with his family the blessing of hours of pleasure in God’s great open spaces. When I’m through, everybody will be able to afford one, and everyone will have one. The horse will have disappeared from our highways, the automobile will be taken for granted, and we will give a large number of men employment at good wages.
Walt Disney: The idea of Disneyland is a simple one. It will be a place where people can find happiness and knowledge. It will be a place where parents and children can have fun together; a place where teachers and pupils can discover greater ways of understanding and education. Here the older generation can recapture the nostalgia of days gone by, and the younger generation can savor the challenge of the future. Disneyland will be a place where the wonders of Nature and Man can be seen and enjoyed, a place where we can learn and be inspired by the achievements, hopes, and dreams of the human race. Disneyland will be something of a fair, an exhibition, a playground, a community center, a museum of living facts, and a showplace of beauty and magic. It will be filled with the accomplishments, joys, and hopes of the world we live in and will remind us and show us how to make these wonders part of our own lives.
Intel: A billion connected computers worldwide, millions of servers, and trillions of dollars of e-commerce transactions.
These guys seem a bit greedy, don’t they? ??
Framework
What do we want to achieve?
How will we achieve it?
What changes will our product bring?
Tools
Write about your product in free form, and GPT will ask additional questions and formulate the vision.
ChatGPT Plugin: Open
Values
Product values are essential for understanding how to act in unclear situations, what features to implement, and how to generally build the product.
If the company’s values state that we are user-oriented, we won’t make the process of unsubscribing from the product as complex as programming in binary code.
Let’s answer three questions:
One: What principles do we follow?
Two: What is important to us?
Three: What qualities do we want to incorporate into our product?
Structuring the Vision
What principles do we follow?
We adhere to the principles of openness, innovation, and user-centricity.
What is important to us?
Quality, safety, and ease of use are important to us.
What qualities do we want to incorporate into our product?
We strive to make our product intuitive, flexible, and reliable so that users can easily and effectively achieve their goals.
Result
Our values are openness, innovation, and user-centricity. We aim to create a high-quality, safe, and easy-to-use product that is intuitive, flexible, and reliable.
Now you have a clear understanding of the principles guiding the team in product development and the qualities it aims to incorporate.
Examples
Here are some examples of other companies’ visions that can help:
Amazon: Our primary principle is respect for the individual, their rights, and dignity.
American Express: Unparalleled products and service, premium value for customers.
IKEA: Togetherness, caring for people and the planet, cost-consciousness, simplicity, renewal and improvement, leading by example, taking responsibility and delegating responsibility.
Framework
What principles do we follow?
What is important to us?
What qualities do we want to incorporate into our product?
Tools
Write about the values of your product in free form, and GPT will ask additional questions and formulate the values.
ChatGPT Plugin: Open
Conclusion
Let’s review what we have accomplished in this first chapter.
Mission
Our mission is to create a tool that attracts 1,000 new followers through AI-generated personalized responses and follower management. This tool is designed for users who are just starting to build a public account and need their first followers. We aim for our product to become an indispensable assistant in personal brand development and digital communication.
Vision
Our vision is for our product to become the leading tool for automating digital communication. We strive for users to effectively engage with their audience and grow their accounts using advanced AI technologies. We envision a future where our tool is an integral part of every public account, simplifying and enhancing the process of follower engagement.
Values
Our values are openness, innovation, and user-centricity. We aim to create a high-quality, safe, and easy-to-use product that is intuitive, flexible, and reliable. Our principles guide us in making the right decisions in complex situations and creating a product that meets user expectations.
Together
If someone asks what your company does, you can easily answer by combining the mission, vision, and values into a single paragraph.
Our mission is to create a tool that attracts 1,000 new followers through AI-generated personalized responses and follower management. This tool is designed for users who are just starting to build a public account and need their first followers.
We aim for our product to become an indispensable assistant in personal brand development and digital communication.
Our vision is for our product to become the leading tool for automating digital communication, helping users effectively engage with their audience and grow their accounts using advanced AI technologies.
We envision a future where our tool is an integral part of every public account, simplifying and enhancing the process of follower engagement.
Our values are openness, innovation, and user-centricity. We aim to create a high-quality, safe, and easy-to-use product that is intuitive, flexible, and reliable. Our principles guide us in making the right decisions in complex situations and creating a product that meets user expectations.
Afterword
Well, friends, the product is taking shape. We understand what we are doing and why, and we can explain it to others. Just like the pros, it’s time to start looking for a CTO or investors. ??
More updates in X
Senior Ruby Developer at Cryptopay
1 个月Good luck, man