Chapter 6: Providing Value Through Content
Azamat Kardanov
?? Driving Growth & Creating New Opportunities?? | #BelieveInAfrica | @Dassault Systèmes
Establishing Trust Through Expertise
The key objective of this type of content is to showcase your experience and expertise. The ultimate goal is to build trust with potential customers, positioning yourself as a reliable authority in your field. New viewers and subscribers will initially be drawn to you not as a person, but as an expert in your domain. For example, they might be seeking a marketing consultant, not necessarily Azamat Kardanov specifically. However, by delivering valuable, informative content, you can earn their trust and foster long-term relationships that extend beyond a single interaction.
What You Can Share
1.???? Guides, Checklists, and How-To Content
o??? Why It Matters: Guides and how-to content are incredibly valuable because they offer practical solutions to common problems your audience faces. Providing step-by-step instructions or comprehensive checklists helps position you as an expert who is knowledgeable and helpful.
o??? Examples:
§? How-to Guides: Create detailed guides on topics like "How to Create an Effective Content Marketing Strategy" or "Steps to Optimize Your SEO."
§? Checklists: Offer downloadable checklists for tasks like launching a new product, conducting a marketing audit, or setting up a social media campaign.
2.???? Ratings and Lists
o??? Why It Matters: Curated lists and ratings of top services, tools, or resources help your audience make informed decisions. By sharing your insights and evaluations, you demonstrate your expertise and save your audience time and effort.
o??? Examples:
§? Top 10 Marketing Tools: Share a list of your favorite marketing tools, explaining why each one is useful.
§? Best 5 Email Marketing Services: Rate and review email marketing platforms, highlighting the pros and cons of each.
3.???? DIY (Do It Yourself) Content
o??? Why It Matters: DIY content empowers your audience to take action and apply your advice directly. This type of content is particularly engaging because it involves the audience in hands-on learning.
o??? Examples:
§? DIY Social Media Audit: Create a guide that walks your audience through performing their own social media audit.
§? DIY Branding Tips: Share simple steps for creating a personal or business brand from scratch.
4.???? Templates for Whatever
o??? Why It Matters: Providing templates is a highly practical way to help your audience implement your advice. Templates save time and ensure consistency, making them a valuable resource.
o??? Examples:
§? Content Calendar Template: Offer a downloadable template for planning and scheduling content across different platforms.
§? Email Campaign Template: Provide a template for creating effective email marketing campaigns, complete with sample text and structure.
5.???? Video Instructions
o??? Why It Matters: Video content is incredibly effective for demonstrating processes and instructions. By breaking down complex instructions into short, digestible videos, you make it easier for your audience to learn and apply your teachings.
o??? Examples:
§? TikTok/YouTube Shorts: Create a series of short videos explaining specific marketing tactics, such as setting up Google Ads or creating engaging Instagram Stories.
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§? Full-Length Tutorials: Share longer, more in-depth video tutorials on your YouTube channel, covering comprehensive topics like building a website or creating a content marketing plan.
6.???? Your Opinion on Industry News
o??? Why It Matters: Sharing your perspective on the latest industry news keeps your content timely and relevant. It also positions you as a thought leader who is up-to-date with current trends and developments.
o??? Examples:
§? News Analysis: Discuss the implications of recent changes in social media algorithms or new marketing tools entering the market.
§? Industry Trends: Offer your take on emerging trends in digital marketing, such as the rise of influencer marketing or the impact of AI on content creation.
7.???? Your Opinion on Instructions and Guides from Other Experts
o??? Why It Matters: Analyzing and critiquing content from other industry experts shows that you are knowledgeable and discerning. It also opens the door to collaborations, which can broaden your audience.
o??? Examples:
§? Guide Reviews: Review and provide your opinion on popular marketing guides or strategies shared by other experts in the field.
§? Collaborations: Partner with other experts to create joint content, such as interviews, panel discussions, or co-authored articles.
8.???? How You Learn and Pass Certifications
o??? Why It Matters: Sharing your learning process and the certifications you’ve earned highlights your commitment to continuous improvement and professional development. It also provides your audience with insights into which certifications or courses are worth pursuing.
o??? Examples:
§? Certification Reviews: Discuss the value of certifications like Google Analytics, HubSpot, or Facebook Blueprint, and how they’ve helped you in your career.
§? Learning Tips: Share your strategies for staying up-to-date with industry trends, including your favorite resources, courses, and learning methods.
9.???? Your Forecast About Industry Development
o??? Why It Matters: Providing forecasts about the future of your industry shows that you have a deep understanding of current trends and the foresight to anticipate what’s coming next. Reviewing your previous forecasts adds credibility and shows your ability to adapt and learn.
o??? Examples:
§? Industry Predictions: Share your predictions about the future of digital marketing, such as the growth of video content or the increasing importance of data privacy.
§? Forecast Review: Reflect on past predictions you’ve made, discussing what came true, what didn’t, and what you’ve learned from the experience.
10. Pros and Cons of Working in Your Industry
Conclusion
Providing value through content is about more than just sharing information; it’s about establishing yourself as a trusted expert who your audience can rely on for insights, advice, and practical tools. By sharing guides, ratings, opinions, and forecasts, you can build trust with potential customers, position yourself as a leader in your industry, and foster long-term relationships with your audience. The more value you provide, the more likely your audience will turn to you as their go-to resource, ensuring your continued growth and success.