CHAPTER 6: Decentralized Domination- Leveraging Web3 Platforms for Enhanced Fan Engagement and Monetization
Mitch Jackson
Lawyer and entrepreneur (30+ years) - Breaking political news commentary on Substack ?? mitch-jackson.com/substack (it's free)
Rule the Digital Arena: Amplify Fan Interaction and Revenue with Web3 Technologies
The decentralized nature of Web3 platforms provides a wealth of opportunities for entertainers to engage with fans, create new revenue streams, and maintain greater control over their digital presence. In this chapter, we'll review the world of decentralized Web3 concepts and showcase the unique ways it can be leveraged to compliment licensing opportunities and to enhance your entertainment career.
When it comes to new engagement and community building approaches, one of the most prominent features of Web3 platforms is the ability to create decentralized autonomous organizations (DAOs). These organizations are governed by smart contracts, enabling you and your fans to collaborate on decision-making processes, project funding, and community initiatives. Imagine having a fan-driven DAO that you have licensed out to a third party to create and manage for you, that supports your creative projects, empowering your audience to be part of your journey and fostering a stronger sense of community.
To help you wrap your head around what a DAO is, we’d like to share the story of “US Constitution DAO.” It was a remarkable initiative that aimed to acquire an original copy of the US Constitution up for auction at Sotheby's. In just a few weeks, the DAO managed to raise over $40 million from thousands of contributors using smart contracts on the Ethereum blockchain. Although the bid was ultimately unsuccessful (it sold for $43.2 million), the project demonstrated the immense power of decentralized crowdfunding and the potential for DAOs to disrupt traditional financing methods.
Another example is a project our friend, Nick Rishwain is involved with. CougarDAO LLC (on Twitter) is a real estate company that focuses on developing blockchain-based solutions to reduce transaction costs, increase efficiency in property transfers and?management, as well as company governance. The company uses smart contracts, digital tokens, and other blockchain software to automate real estate processes, such as property purchases, rental agreements, and income distribution. Through creative business planning, the CougarDAO has already purchased or otherwise acquired several income generating real property assets.?
CougarDAO LLC aims to develop a community-driven model, where members can participate in the decision-making process and contribute to the growth of the company. By using blockchain technology, CougarDAO LLC hopes it can create a more transparent and accessible real estate market. Learn more at CougarIsland.com.
We shared the above two DAOs with you to plant seeds and invite you to think in new ways when it comes to licensing out your ideas and brands to new business ventures. Don’t immediately dismiss these new ideas because as time passes, DAOs will gain popularity and become more mainstream. As of the time this book is being written several states in the United States have already passed laws approving the use of certain types of DAOs in business.
Social tokens represent another innovative way to engage with your audience and monetize your digital presence. By creating your own branded cryptocurrency through licensing agreements, you can reward fans for their engagement, offer unique perks and experiences, and facilitate a thriving micro-economy around your brand. For example, fans could use your social token to purchase exclusive merchandise, access premium content, or even vote on the creative direction of your upcoming projects.
Web3 platforms can also help you take control of your digital identity through decentralized identity solutions. By owning, managing or licensing out your digital identity, you can ensure that your personal brand remains consistent and authentic across various platforms and services, strengthening your online presence and safeguarding your reputation.
One example of a company turning the traditional domain game upside down is Unstoppable Domains . It has embarked on an ambitious quest to empower every individual across the globe with user-owned digital identities. According to the company, its objective is to develop web3 domains that grant you full authority over your data, transcending conventional domain limitations. These domains, infused with extraordinary capabilities, are here to revolutionize the way we experience the internet and return control to the people.
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Another exciting aspect of Web3 is the potential for decentralized streaming and content distribution. By leveraging peer-to-peer networks, you can bypass traditional gatekeepers, deliver your content directly to fans, and retain a greater share of the revenue. When combined with DAOs, this approach not only puts more control in your hands but also fosters a stronger bond between you and your audience.
The world of decentralized finance (DeFi) also presents interesting opportunities for entertainers. You can explore crowdfunding campaigns, tokenized royalties, or even create your own entertainment-focused DeFi platform. These innovative financial tools can help you fund your projects, diversify your income, and offer fans new ways to invest in your success.?
If you do decide to leverage DeFi approaches and platforms, it’s important to make sure all laws, rules and regulations are followed. Work closely with legal professionals to ensure that your Web3 endeavors comply with relevant laws, protect your rights, and minimize potential risks.
By embracing the power of Web3 platforms with creative licensing efforts, you can revolutionize your entertainment career, foster deeper connections with your fans, and unlock new revenue streams that were once unimaginable. Are you ready to dominate the decentralized frontier?
My team will be sharing and linking new chapters several times a week. You can start here with the?Foreword and Table of Contents. The next chapter will be shared (my treat) in a day or two.
Say safe and make each day your masterpiece!
LegalTech Operator, Advisor & Investor - Expert Witness Industry Leader - Crypto Operations/Communications
1 年Thanks for the shout Mitch Jackson, Esq. A pleasure to be involved in yet another book by you! You’re constantly keeping people up to date on the changing tech landscape!