Chapter 5 On-Page SEO

Sa far, we became familiar with SEO definition and basics, google search engine operational framework, indexing, google crawlers, webpage rankings and keyword types, research and strategies.

The next vital step, would be the logic behind of integration of your selected keywords in your content of the website, per page. We ought to pay attention to the quality of the content, while acting cautions not to negatively affect the content, by keywords integration, such as causing irrelevancy or confusion.

More importantly, never attempt to overstuff keywords or irrationally repeat them per page, because it only may improve you SEO in a short period, but it does not take long time for search engine to detect it and negatively index your website.I

Within the same context, there are certain types of keywords called LSI (Latent Semantic Indexing), which include terms or phrases, semantically relevant to the main keyword.

LSI works through a mathematical operation titled as Single Value Decomposition (SVD), which the details might be a bit far fetched to be discussed, in this context.

Crawlers use these keywords (LSI) to improve their understanding and perception of the query of the terms being searched by the users.

For instance, if you have a page in your website (blog maybe) that contains educative and training modules for the programming language of “Python”. In any relevant search to this topic by the users, the Google search engine should be able to detect the search topic, whether the query, is about the snake or the programming language.

Relevant to your primary keywords, there are most probably terms such programming, learn coding, libraries of python, and so on, mentioned on your content. These are LSI keywords, that google crawlers use to enhance their understanding of the topic.

A well-prepared content, normally should contain such relevant key terms, but to ensure, one method is to seek for LSI keywords by simply type the primary keyword in the google search bar.

What is meant by On-page SEO?

All the broached topics are classified as on-page SEO. Within the same context (On-page SEO), there are other technical considerations that are pertinent the structure of your website and design or development of your webpages:

1.???? Title tags & Meta Descriptions

2.???? Header Tags

3.???? URLs & URL structure

4.???? Domain

5.???? Image alt text

6.???? Internal Linking’s

7.???? Sitemap

8.???? Protocols and observing the terms: Robots.txt / XML Sitemap / https://

9.???? Search engines protocols

10.? Domain Age, History and Performance

11.? Valid business information (address, telephones, …)

12.? Social Signals

13.? Page Loading Speed

14.? Responsiveness (Compatible to work with, on other devices, especially Mobile/ Smartphones)

15.? Certain Performance KPIs

So, beside the keyword strategy and implementations, there are certain uncomplicated actions that can improve the SEO, if observed properly.

All the above-mentioned items and relevant elaborations are the topic of the next chapter.