Chapter 48: The IC Practice Governance Model

Chapter 48: The IC Practice Governance Model

True to her word, two days later Tobi sent through an email.

‘Hey kiddo.?

I’ve got a flowchart for you.? Interestingly, if we assume the relevant people have had their training, the logical starting point for the governance activities themselves would seem to be when the employees are providing feedback on either:

  • an individual communication/campaign
  • the IC system in general (whistleblowing).?

I love workflows, because they make it so much easier to see things you might miss if you’re just talking it through.? And that’s what’s happened here.? So I hope you don’t mind, I’ve included in a couple of things we seemed to have overlooked.?

First off, you’ll see I’ve added the need to allow for different people’s analysis to bring them to differing conclusions about the nature of the problems (eg is it really a problem with the standards, or has the line manager simply not applied them properly.? Maybe not all parties will agree on this at first.)? This means you need to include a resolution step, in case:

  • A Standards Manager disagrees with the Head of ICPG
  • An IC Practice Coach disagrees with the Head of ICPG
  • An IC Practice Coach disagrees with a Standards Manager
  • An IC Practice Coach disagrees with a Line Manager.

The other BIG thing we missed is the question of what happens if – having analysed the problem – it turns out not to be an IC issue at all, but a shortfall in one or more of those other SMARTIED resources.? Doh!? (How did we miss that?)

So your model needs to include ‘Resource holders/facilitators’.? And thinking it through, it occurred to me that – maybe sometimes – those extra resources might render the original outcome untenable.? This can happen in my work.?

Sometimes we hit an unexpected snag which means we have to alter plans, which can cause delays and often adds unexpected costs.? So the client either has to find more money, or compromise on their original plans.? This is surely likely to happen with some IC outcomes, is it not?? Once employees have pointed out what resources they’ll need to deliver it, the intended business result might simply not be worth time, money or effort it’s going to cost.? And that would mean the communication’s owner may need either to rein in their original expectations, or drop their idea altogether. So I’ve included that provision.?

Here it all is.? Let me know what you think.? SO proud of you.?

Hugs to Mel

Tobi x

About the author

We are Russell+Olivia Brooklands (ROB) - and we've been working in the field of Internal Communication for over 25 years.?We specialise in enabling IC Teams to get everything they want, to do the job exactly the way they want to do it – for good.? If you're an IC Manager we can help you secure all the:

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…you desire (and may not yet have).

Some people don't dare to dream this is doable.? But in fact it's all within your grasp.? And imagine what a difference it could make to your day-to-day working life, and your long-term career, if you had it all. We’ll be delighted to explain how you can make it happen.? Message us if you’d like to have a chat.

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