Chapter-2 AI Based Next best offer (Behaviour Driven Marketing and CDP)

It's said well, we are the different person every day. Our demands are different and our desires are different. Now a days if someone knows us better are our fingers; with these, we tell our emotions, our fear and it gets transferred to the digital universe, shaping the destiny of our next digital transaction as Marketing AI is watching us, helping us to make better decision.

 Customer behavior is captured every second by machines and data captured is a gold mine for next-generation marketers.

Campaign designers can know customer's Activeness, Interests, Age, Phase in life, Challenges in customers life and many more.

Our behavioral data can be understood by AI. Helping machines to define the right offer at the right place at the right time. This self-learning journey is in micro milli seconds finding next best offer for you as a potential customer.Let's take example

Step-1 1000 people have have got Product X
Step-2 100000 people are mostly intreated in Product X 
Step-3 Who are these people, need demopraphics Age, Geneder, Location etc.

But there is nothing new in the above model, magic comes in "Step-3" when fingers put our emotions on different applications, generating market behavior. 

Step-3 20000 People are browsing Product x on youtube, google, facebook

AI can help marketers to sense patterns and find qualified leads from behavioral data. Machine learning can determine step-3 in three ways 1: supervised, 2: unsupervised 3: reinforcement,

When machines define data into specific shapes, it becomes easy to categorize customer. Like now, marketers can define a "customer-based platform" which can tell, your customers journey in life.

This platform is key to success, machines define high Cardinality and Dimensionality to find the journey of customer data. Eventually AI based campaigns will be relevant, timely and personalised to customer.