Chapter 14: The domino effect
Thank you to the 1316 subscribers who follow along on my journey and to everyone else that takes time from your busy schedules to read.
This month's chapter focuses on what it feels like when things start to click and line up.
The numbers for May + Jun
The naked details
For those of you who have been reading, you'll know February and March were not great for me personally and professionally.
Then April, I turned a corner and had a bit more clarity on what I wanted to do professionally.
Now in May and June, I'm starting to see the fruits of my labor.
I booked a new client in June that's right in my niche and I am just ecstatic!
This feels like just the beginning, and it's not just for my consulting business.
I have a clear vision of who I want to be speaking to, my content is lining up and my sales calls are smoother.
I'm not running around trying to solve every problem.
As the title of this post suggests, the dominos are starting to fall.
It feels really promising to be starting to climb out of consulting "rock bottom".
When you're in the middle of figuring things out, it can be pretty shit*y.
And, for me, it was starting to bleed into other parts of my life.
Because my professional life was unstable, I started to just second guess everything.
Is Amsterdam the right place for us?
Do I even want to be a consultant?
Should I go back to being an FTE?
As soon as I signed that client in June, a bit of the pressure was off.
Looking back, here's a letter I would write to myself:
Dear Sundar,
These things take time. Believe in your vision. Put in the work. Adjust as needed
Now, I'm not close to where I want to be yet but after experiencing crazy highs last year to crazy lows this year, getting back to some stability in my life is nice.
I've also been less harsh on myself because sales cycles in B2B are so much longer than I'm used to.
When you spend your entire career in consumer growth, you can get pretty immediate feedback.
That's not the case as a solopreneur especially one that's doing consulting.
领英推荐
It will likely take anywhere from 3 months+ to convert and that's okay.
I just have to prepare for it.
Anyway, this is the first update I've written in a while and I forgot how much I loved doing this.
Thanks for reading and I'm hoping to get back to my old cadence of 1x a month.
What's next?
I'm continuing to focus on my consulting business and am looking for one more client.
If you know of any CEO/CMO/CPO/COO at consumer scaleups (100-300 person) that are struggling to grow profitably, I'd love to chat!
My stack.
Below are the tools, communities, and content creators I use to get better everyday.
Tools I need
Calendar: Calendly
LinkedIn Posting: Taplio
Video Conferencing: Zoom
Website: Webflow
Credit Card: United Business Card
Communities I participate in
Newsletters I love reading
Blake has some of the best content on his journey as a solopreneur . He's insanely transparent and thoroughly documents his journey.
I love his writing style and eagerly await his articles.
Elena has such a diverse range of topics and yet I find myself agreeing on all of her POVs.
She has great growth content (focusing on B2B PLG) but also speaks about her experience as a woman, a parent, and other roles outside of work.
Plus her meme game is ??????
Is there anyone you recommend I follow?
Building impactful data & AI foundations for PE/VC-funded companies | Ex-Rocket Internet | Solopreneur & Travel-Addict ??
7 个月Glad to read that things are falling into place for you! Let's goooo! ??
Helping B2B Service-Based Founders Attract Customers with Content | Explaining Content, One Ugly Drawing at a Time
7 个月Impressive read, Sundar Swaminathan! Keep it up.