Chapter 12: What to Expect from Artificial Intelligence

It seems like, these days, we’re always waking up with a breakthrough in the field of Artificial Intelligence (AI). But where are all those efforts going? What are the practical applications to gain competitive advantage and boost AI’s power for business success? Let’s explore applications, use cases, and trends of this tech wonder!?

AI and Digital Accessibility

While AI real-life uses seem endless, few of them seem to be worth it if lacking inclusivity for all types of users. And that’s where Digital Accessibility rises as a key application of Artificial Intelligence!?

AI is making waves when it comes to accessibility, and a great example is its capability of powering adaptive algorithms to interpret user preferences and optimize interfaces in real time! Artificial Intelligence will soon be allowing users to access digital products where elements from font sizes and color contrast are considered from scratch. This inclusive possibility for users with visual disabilities can only lead to mind-blown experiences!?

Yet, variable interfaces are not where AI’s power ends! Speech or cognitive impairments or difficulties are where Natural Language Processing knocks it out of the park. By training products and services to understand and answer human language prompts, all users can interact with digital platforms as they wish, from voice commands to text-to-speech. Our beloved Siri is just the tip of the iceberg!

Looking to see more real-life applications of AI at the service of Accessibility? Take a look!?

AI and Ethical Considerations

All in all, one question remains: how can we ensure AI doesn't cross any lines? That’s where AI Ethics comes in. Ethics are moral principles that help societies tell right from wrong, and of course, Artificial Intelligence has its own set of principles to avoid human harm.?

According to several experts and companies, there are five ethical principles surrounding Artificial Intelligence. It all starts with oversight, where human intervention helps ensure AI systems don’t undermine human autonomy or cause harm; and it continues with accountability if something goes wrong with any AI system.?

Of course, at all stages, all AI tools must guarantee data protection and privacy throughout their lifespan, including what to do with said data and who can access it. There should also be a common ground of benevolence, where the outcome of any AI application focuses on the common good and fosters sustainability and cooperation. And, of course, a clear understanding of safety practices is needed to ensure Artificial Intelligence doesn’t do any physical or mental harm to any person.

If you’re curious about the ethics surrounding Artificial Intelligence, check out our article!??

AI for Product Development

But where can we see the previously mentioned principles in action? Well, look no further than Product Development! AI can support several aspects of the Product Development Cycle, starting with business analysis and data collection on market trends. Several AI tools can gather info about user preferences for different niches and create suitable plans for companies to take advantage of data while prioritizing user-centered strategies.?

Teams can also harness AI to narrow down starting points on project ideation and conceptualization, as well as acknowledge changes needed to follow stated requirements. A great example of Artificial Intelligence is creating workflows that align Designers' and Developers' efforts to ensure thriving UI/UX and Prototypes before diving into testing.

Where else can we see AI as a powerful force for creating never-before-seen digital products?

In the end, Artificial Intelligence is as good as the people creating and using it. With a user-centered mindset, harnessing digital tools to create thriving, accessible, and ethical products, there seems to be no limit to what AI can do!?

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