Channels To Activate Your “Keep-In-Touch” Strategy

Suppose you’re running a successful business, but you feel like there’s a gap in your connection with customers. They buy your product or service, but then what? How do you keep the conversation going, maintain their interest, and build a lasting relationship? The secret lies in a well-executed "Keep-in-Touch" strategy. In this article, we’ll dive into the various channels you can use to stay connected with your customers, complete with practical examples to bring these strategies to life.??

1. Email Marketing??

Newsletters: Regular newsletters are a powerful way to keep your audience updated. For example, Techginia sends a monthly newsletter featuring the latest industry news, upcoming webinars, and success stories from our clients. This keeps our customers informed and engaged with our services. Follow us here to check them out.?

Personalised Emails: Segmentation allows you to tailor your messages to different customer segments. For instance, Spotify sends personalised music recommendations and playlists based on user preferences, enhancing the customer experience and increasing engagement.?

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2. Social Media?

LinkedIn: Share industry insights and company updates to establish your brand as a thought leader. HubSpot, for instance, frequently posts about new marketing strategies and success stories on LinkedIn, sparking conversations and engaging with their professional audience.?

Facebook: Use Facebook to create a community around your brand. Coca-Cola utilises Facebook to share updates, run contests, and host live Q&A sessions, which helps in building a loyal community of followers.?

Instagram: Leverage Instagram's visual platform to share behind-the-scenes content, customer stories, and product highlights. GoPro effectively uses Instagram to showcase stunning visuals captured by their customers, promoting user-generated content and fostering community engagement.?

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3. Content Marketing?

Blog Posts: Publishing valuable blog posts can address customer pain points and showcase your expertise. Moz maintains an active blog with SEO tips and case studies, which helps in attracting and retaining a loyal readership.?

Webinars: Regular webinars provide an opportunity to educate your audience and engage in live discussions. Salesforce hosts webinars on various topics like CRM best practices and new feature demos, helping their customers maximise the use of their platform.?

Video Content: Videos are a compelling way to communicate your message. Dropbox uses tutorial videos and customer testimonials on its website and YouTube channel to demonstrate the ease and benefits of using its service.?

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4. Direct Messaging?

Keep Engage WhatsApp Business API: WhatsApp can be used to send timely notifications and personalised messages. BookMyShow uses WhatsApp to send booking confirmations, event reminders, and personalised offers to their customers, ensuring a seamless user experience. Cater to your audience at every point of time and be at the front to fulfil their needs with Keep Engage. ?

SMS: Directly reach your customers with important updates and offers. Domino's sends SMS notifications about order status and special promotions, driving repeat business and customer loyalty.?

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5. Customer Support Channels?

Live Chat: Implement live chat on your website for real-time support. Zendesk offers live chat options, allowing their customers to get instant help and resolve issues quickly.?

Help Desk: A help desk system helps manage customer queries effectively. Freshdesk uses its own help desk software to track customer issues, provide support, and follow up on feedback, ensuring a high level of customer satisfaction.?

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6. Customer Community Platforms?

Forums: Creating a dedicated forum can foster community engagement. Apple has a vibrant community forum where users ask questions, share experiences, and help each other troubleshoot issues.?

Online Communities: Platforms like Slack or Discord can build online communities. Buffer uses Slack to create a community where their customers can interact with their team and each other, sharing tips and feedback.?

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7. Surveys and Feedback Forms?

Regular Surveys: Gather customer feedback regularly to improve your services. SurveyMonkey conducts frequent surveys to understand customer needs and enhance their offerings based on the feedback received.?

NPS (Net Promoter Score): Measure customer loyalty with NPS surveys. Zappos uses NPS to identify promoters and detractors, allowing them to address concerns and celebrate successes.?

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8. Events?

Virtual Events: Host virtual events to connect with your audience. Microsoft regularly hosts virtual conferences and workshops, offering their customers valuable insights and networking opportunities.?

In-Person Events: Organize meetups and conferences to build stronger relationships. Adobe hosts the annual Adobe MAX conference, bringing together creative professionals to learn and network.?

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9. Mobile App Notifications?

Push Notifications: Use push notifications to keep customers informed. Amazon sends push notifications about order updates and personalised offers, keeping customers engaged with their app.?

In-App Messages: Utilize in-app messaging for guidance and support. Duolingo uses in-app messages to encourage users to complete lessons and achieve their language learning goals.?

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10. Content Distribution Platforms?

Medium: Publish articles to reach a broader audience. Airbnb shares stories and tips on Medium, showcasing their community and enhancing brand visibility.?

Quora: Answer relevant questions to demonstrate expertise. Neil Patel actively participates on Quora, providing valuable insights and driving traffic to his website.?

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By integrating these channels into your "Keep-in-Touch" strategy, you can create a comprehensive approach that ensures ongoing customer engagement and satisfaction. Each channel offers unique opportunities to connect with your audience, build relationships, and foster loyalty, ultimately driving the success of your business.?

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