Channel Sales. In real-time.

For those who know me, you know I love reading IT project data. And not just widely published industry trends and high-level takes; but actual input from audiences and consumers. (The more freeform and typos the better!) To get a glimpse into what CIOs are truly curious about, and the major projects they are either working on currently, or are about to put on their roadmap; all of that excites me. I always felt like breaking down and studying this information was my true education in understanding where the tech industry was going, the role the IT channel played, and a more meaningful value that my team and I could bring to our Vendor and Reseller clients.

For years I made a career out of introducing Vendors and Solution Providers - in hopes that I understood both sides well enough where the conversation made sense, and perhaps even a partnership would come out of it. A ton of satisfaction came from watching those relationships materialize and grow.

But nothing compared to the first time I was able to bring together a Solution Provider (supported by a handful of their strategic Vendor partners) and a CIO. That CIO had referenced a few terms I interpreted as a Managed Security initiative, and I was right. That was the moment I could actually see the entire industry interconnect, and problems start to get solved. After that, there was no turning back.

I bring all this up because that is what TechnologyAdvice does: at a massive and global scale, and in real-time. Think about that. TA has the ability to drive the IT decision makers located in the geographies and verticals that you sell into, who are actively seeking the technologies you offer, to your website and to your sales team; at the beginning, middle, and end of their buyer’s journey. They’ve been doing it for almost 20 years, enabling hundreds of organizations. And now it's the Channel’s turn the tap in.

If you are a Solution Provider who is looking for a more strategic way to chart your growth, please reach out. We cannot wait to plug you into our network and immediately start generating ROI.

If you are a Vendor Channel Marketing or Sales Manager, and want to talk through partner sales enablement, please reach out. TA has an infrastructure designed to support and manage partners based on their strengths, at scale and with efficiency.

Thank you so much for reading, and do keep in touch.