Channel the Olympic Spirit with Winning Marketing Strategies ??

Hello and welcome to our July newsletter! ?? With the August bank holiday weekend just around the corner and finally some signs of summer, there's a sense of optimism.?

Speaking of optimism, the big news of the moment is the Olympics and?Mona McSharry's incredible bronze medal win.?The dedication and passion of all our athletes?inspire us and serve as a reminder of the remarkable achievements that hard work can bring. As Mona's grandfather said, "Many a hard morning in the frost and snow going swimming." Drawing parallels between the perseverance of Olympians and the resilience of small business owners, it's a journey filled with challenges and triumphs.?

Like a mother duck guiding?her chicks through uncertain waters, strategic marketing decisions can navigate us through the ever-changing landscape of business challenges, resulting in?growth and success.

This month, why not?embrace the Olympian spirit and spend some time on?marketing your business? It could inspire you with new ideas and help you stay motivated, so you can achieve your goals.

Get in touch if you would like some help making 2024 an Olympic year for your business.

Best Wishes,

Carmel

Buffer is a social media management tool.? Their free version is ideal for companies starting with social media.

It allows you to create and schedule content on up to 3 social media channels, such as Facebook, Instagram, LinkedIn, and X. The free version allows 10 scheduled posts per channel at any time and access to the landing page builder. Buffer also has an excellent?blog. A?recent article worth reading?outlines 10 tasks you can automate.?There are some great free resources included, so it's worth taking a look.

The Q&A feature on Google Business Profile is underutilised.? You don't have to wait for someone to ask a question, the business owner?can ask relevant questions and provide the answers.? You are best placed to know the type of questions that your ideal customer needs answers to, so including them on your profile will help the person searching and also increase the chances of Google ranking your Google Business Profile page for searches containing these keywords.?

Below are some benefits of adding questions and answers to your Google profile:

1. Improved Customer Engagement: By allowing customers to ask questions directly on your Google Business Profile, you can engage with them in real-time, provide helpful answers, and address any concerns. This interaction can help build trust and credibility with your audience.
2. Enhanced Visibility and SEO: The questions and answers posted on your Google Business Profile can include relevant keywords and information about your services, which can improve your profile's visibility in Google search results. The business owner can also ask and answer questions.
3. Increased Conversion Rates: When potential clients see informative and helpful answers to common questions about your services, they are more likely to feel confident choosing your business. This can lead to higher conversion rates and increased enquiries or bookings.
4. Resource for FAQs: The Q&A section can serve as a valuable resource for frequently asked questions about your services, pricing, hours of operation, and more. By proactively answering these questions on your profile, you can save time for your team and potential clients.
5. Opportunity to showcase expertise: Utilising the Q&A feature allows you to demonstrate your expertise in your profession, positioning your business as a trusted authority in your field and attracting clients who value professionalism and knowledge.

Take advantage of this tool and help your business foster better customer relationships, improve online visibility, and encourage engagement.

For more information, check out our blog, Unlock the Power of Q&A on Google Business Profile."