The changing nature of SEO
Gadget Flow is a well-known product discovery platform that helps readers find latest tech and gear apart from information on unique crowdfunding campaigns.?
When Gadget Flow was founded back in 2012, the company had little competition in the product discovery domain. But as the internet grew with more information, the company felt an acute need to increase organic traffic. The company thought of an #seostrategy to boost its visibility on #searchengines .?
As the team researched, they realized that they needed to center their attention on content relevancy, a factor that was turning their readers/visitors away. Using some #seotools , the company created a comprehensive plan for a site-wide content model, thus adding structured data such as reviews, blog posts, products, and videos.?
The result? Gadget Flow claims that they were able to grow #organictraffic by 185% for clicks on video content; and by 198% for news articles (within three months). Moreover, their review traffic increased, getting them 100% clicks. Whoa! That’s quite a success story now.?
What’s the bottom line? The internet is evolving quite fast, and so is SEO. You need to constantly stay on top of your online content, and the needs of your target audience.?
SEO - How did it all begin?
Search engine optimization (SEO) has been around for over two decades, and it has undergone significant changes in that time. #seo is the practice of optimizing a website's content to rank higher in search engine results pages (SERPs) for specific keywords. With the rise of search engines like Google or Bing, SEO became an essential aspect of digital marketing. In the past, SEO primarily focused on technical aspects like keyword density and meta tags. Today, SEO is more holistic, focusing on providing value to users and creating high-quality content. In this blog post, we'll take a look at the changing nature of SEO.
Early SEO era?
In the early days of SEO, it was all about finding ways to manipulate search engines into ranking a website higher. This often involved keyword stuffing, buying links, and other black hat tactics that violated search engine guidelines. However, as search engines became more sophisticated, they began to penalize websites that engaged in these practices. Today, SEO best practices are focused on providing value to users and creating high-quality content.
Emphasis on UX design?
One of the biggest changes in SEO is the emphasis on user experience. In the past, SEO was focused on technical factors like keyword density, meta tags, and backlinks. Today, Google's algorithms are designed to reward websites that provide value to users. This means that websites with high-quality content, a great user experience, and relevant information will rank higher in search results.
Local heroes?
Another change in SEO is the importance of local search. With the rise of mobile devices, people are increasingly using search engines to find businesses near them. This has led to the rise of #localseo , which focuses on optimizing a website's content to rank higher for local search queries. This includes optimizing a website's content for local keywords, creating local business listings, and ensuring that the website is mobile-friendly.
Social media effect?
Social media has also had a significant impact on SEO. In the past, social media was seen as a separate marketing channel, but today, it is an essential part of any #seostrategy . Social media can help drive traffic to a #website , increase brand awareness, and improve search rankings. By creating high-quality content that is shareable on social media, businesses can improve their SEO rankings and reach a wider audience.
Voice search?
Voice search is also changing the nature of SEO. With the rise of voice assistants like Alexa and Siri, people are increasingly using voice search to find information online. This has led to the rise of conversational search, which focuses on optimizing a website's content for natural language queries. This means using long-tail keywords and answering questions directly in the content.
Artificial intelligence?
Finally, the rise of #artificialintelligence (AI) is also changing the nature of SEO. Google's algorithms are becoming increasingly sophisticated, using machine learning to understand the intent behind search queries. This means that SEO is becoming more about creating high-quality content that answers users' questions and provides value. AI is also being used to personalize search results, which means that SEO strategies will need to focus on creating personalized experiences for users.
How can businesses make the best of SEO?
Google's algorithm prioritizes content that is informative, engaging, and relevant to the user. Businesses must create content -?
This means researching keywords, understanding user intent, and creating content that meets the needs of the target audience.
Inspiration: Moz
Moz is a well-known SEO software company that started as a blog. The company's founder, Rand Fishkin, used SEO to grow the blog's traffic from 1,000 to 1 million visits per month. This success helped to launch Moz's SEO software business, which has grown into a multi-million dollar company.
2. Focus on user experience
A website that is difficult to navigate or slow to load will have a negative impact on search rankings. Businesses must focus on creating a website that is easy to use, responsive, and fast.?
This is how -?
Gadget Flow paid attention to its UX development by improving their search tool and managed to attract qualified leads and rank higher on search engine result pages (SERPs).
3. Embrace local SEO
Local SEO is becoming increasingly important as more people use their mobile devices to search for local businesses.?
Businesses must -?
4. Use social media
Social media is a great catalyzer of SEO. By creating high-quality content that is shareable on #socialmedia , businesses can drive traffic to their website and improve their search rankings. Social media can also help increase brand awareness and build relationships with customers. Businesses should focus on creating a social media strategy that aligns with their SEO goals.
5. Keep up with the latest trends
SEO is a rapidly changing field, and businesses must stay up to date with the latest trends to survive. This means keeping up with Google's algorithm updates, understanding new technologies like voice search and AI, and staying on top of industry news. By staying informed and adapting to new trends, businesses can stay ahead of the competition and maintain their #searchrankings .
Final thoughts?
It's important to remember that SEO is an ongoing process, and businesses must be willing to adapt and evolve to stay relevant in today's #digitallandscape .
If you think your team is too busy, hire a SEO agency that would carry out improving visibility, driving traffic, boost sales, convert website clicks to customers, and increase business revenue on your behalf.