The Changing media landscape

In October, Emap, the brand behind Drapers, Construction News and the Architects’ Journal, announced that all their titles will be going digital in the next 12 to 18 months. Rising costs and falling sales mean publishing houses are having to change their strategy and follow the wind, rather than get caught up in it. However this is not to say print is dead. The New Day launched in February this year and is touted as the first “standalone” national daily in 30 years. Its aim is to deliver bitesize news that can compete with smartphone apps and the internet. However, print’s fight against online seems to be flagging as The New Day has recorded low print circulations in its opening weeks. But why are we going online more?

My recent blog post on the changing media landscape can be read in full on Madano's LinkedIn. If you have any comments feel free to get in touch. 

About Madano

Founded in 2004, Madano is a leading strategic communications consultancy based in London. Our mantra is clear thinking, clear communications see more

We deliver effective communications based on strategic insight and sector expertise, and focus on positive outcomes, not outputs – creating a tangible impact that will enhance a client’s market position and competitive advantage.

Madano’s Communication, Research and Creative Practices work alongside our clients to provide an integrated approach to building reputation and meeting business challenges.

We work in Energy; Healthcare and Pharmaceutical; Infrastructure and the Built Environment; and Professional and Financial Services.

Madano was acquired in the summer of 2013 by NATIONAL Public Relations, Canada’s largest public relations network.

Find out more: https://www.madano.com