Changing Media Consumption

Over the last decade, U.S. adults increased their time spent on mobile devices by 460%, from 45 to 252 minutes per day. Time spent on radio, television and magazines all declined, as shown in this 100% stacked bar chart. The media consumption data originally appeared in Recode and was reproduced with a data table in Visual Capitalist.

Overall media consumption grew just 20%, from 554 minutes per day in 2011 to 666 minutes in 2021. The mix of how American adults spent their time radically changed. For example, they spent 57% of their time watching television in 2011, but this fell to just 38% in 2021.

Click here to learn how to make this chart using the Mekko Graphics add-in to Microsoft PowerPoint and Excel.