A Changing Landscape
The marketing world is rapidly changing. For those in traditional marketing and advertising, marketers find there are now many different ways to reach potential clients. They continue to work with market research companies to assess consumer preferences while collaborating with internal teams (sales, education, production) on the timing and specifics of product launches. They build sophisticated CRM programs with sales partners to understand a consumer’s journey and create promotional events around their needs.
Hi! I'm here to understand you and meet your unmet needs. Smiley face!
Digital and Social Media Transformations
More marketers today are gravitating towards digital and social media to sell. The rise of mobile media enables targeted smartphone users to receive ads directly from marketers. In the age of technology, consumers can view product information on a website or make a purchase anytime anywhere. Marketers can receive product feedback in real time and act swiftly to the changing demands of a consumer.
Netflix & Amazon Know You Better Than Your BFF
If you’ve ever sorted through a list of movie recommendations on your sofa after logging onto Netflix, you have experienced the results of predictive science. It is filled with algorithms that spit out your potential favorites based on the aggregate categories of movies you’ve viewed. Amazon does the same with its e-commerce platform. It seemingly knows your preferences more than you know you. Perhaps in the near future, there’s an algorithm that tells you what you’re most likely to be doing at certain times of the day. It’s not science fiction -- It’s science reality. If you don’t believe me, check out Gemma Chan's interview on Jimmy Kimmel about her robotic twin.