CHANGING THE GAME | FROM COMMUNITY TO A BRAND JOURNEY
Sagnik Jaiswal
★ LinkedIn Top Voice ★ Chief Marketing Officer | Award-Winning Digital Marketing Leader | Real Estate Marketer | EX Omnicom Media Group (OMG), Ex Skepper, Ex HCG
From an energetic community to a women-empowering brand, Blissclub went through an incredible transformation. Their love for diversity, inclusivity, and quality fitness wear for all has helped to overcome all the barriers.
It all started when Minu Bitch Margeret envisioned a women's activewear brand that promotes diversity. Where every woman can shop according to their body type without any hesitation.
Building for women of India has been an incredibly thrilling experience for her! What started as a personal endeavor to create superior workout attire has now evolved into a movement to empower women throughout the country, enabling them to exercise and move with greater comfort and freedom.
Her vision is to ensure that every woman and girl has access to top-notch products and memorable experiences that encourage them to keep #MovingIt, fostering collective happiness.
Thus, she is brimming with excitement as she introduces Blissclub to women across India, as it represents a significant step towards fulfilling her mission.
Blissclub started as an open community and support group of like-mind women that prioritize fitness and health. The brand flourished through events and collaborations and became an epitome of motivation, inspiration, support, and compassion for women. They nurtured an environment of positivity and empathy that encouraged women to share their experiences and stories with us. They created a safe space for them where they can celebrate their achievements, conquer challenges and find best friends.
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As the community grew, so did the vision of Blissclub . The Brand knew they had an even bigger responsibility to empower women now. They recognized that they can make an impact by offering comfy and fashionable activewear with the best quality. That is what the fitness community of India needs. This transition helped us to transform into a community brand where you only purchase the clothes that hug your body perfectly, but feel the sense of uplifting you never sensed before. Blissclub emphasize on achieving your fitness goals with self-confidence.
Blissclub only believe in Diversity, body positivity, and inclusivity for everyone. Women from every background and any shape or size are celebrated here. They are accustomed to making every woman feel seen, heard, understood, and loved. Blissclub want everyone to embrace their bodies with love and affection. They will make you fall in love with yourself, again!
Blissclub 's journey highlights its dedication to transcending boundaries by empowering women.
You are definitely changing the game Minu Bitch Margeret !