The Changing Face of Indian Politics: Corporatization in Election Seasons

As the largest democracy in the world, India's political landscape has always been dynamic, but the ongoing parliamentary elections reveal a significant shift. Gone are the days of grassroots campaigns and direct voter engagement; instead, we're witnessing a trend towards the corporatization of political parties.

Traditionally, elections were a time of fervent public participation, with citizens actively engaging in debates, rallies, and discussions. However, this seems to be changing. Today, political events resemble carefully scripted spectacles, dominated by star campaigners and scripted agendas.

The ideological divide is evident, exemplified by parties such as the BJP, which confidently presents ten promises in its manifesto, underpinned by the steadfast "Modi ki guarantee." On the other end, a coalition of parties presents separate manifestos, each claiming its own path to success.

But what's striking is the outsourcing of crucial activities by political entities. From political consultancy to constituency surveys, event management to fund collection through electoral bonds, the involvement of external agencies is omnipresent.

Candidates, often handpicked by a core committee based on survey inputs, may not truly represent their constituencies. Selection criteria focus on factors like caste, religion, popularity, and financial prowess rather than merit or community representation.

Media plays a pivotal role in shaping public opinion, further amplifying the divide by aligning with specific ideologies. The election frenzy is confined to a mere 7 to 10 days, during which candidates engage in local meetings while outsourcing logistical tasks to poll companies.

But amidst this transformation, one wonders about the fate of the average voter. With limited options and a growing disillusionment, many opt for the NOTA (None of the Above) option. The neglect of the middle-class taxpayers, who form the backbone of India's progress, raises pertinent questions about political priorities.

Moreover, the rise of political consulting and event management firms, such as IPAC, Varahe, and ABM, signifies a departure from traditional volunteer-driven campaigns. These firms handle everything from ground surveys to logistical arrangements, mirroring corporate practices.

In essence, the corporatization of Indian politics raises concerns about the erosion of grassroots democracy and the disenfranchisement of the common voter. As political entities embrace corporate strategies, it's imperative to ensure that the voice of the people remains central to the democratic process. After all, democracy thrives when citizens are empowered, not sidelined. #IndianPolitics #Democracy #ElectionInsights ???????