The changing face of India: bridging the divide
Vikram Kumar
Passionate CSR Leader | Expert in Fundraising, Donor Management & Acquisition, Nonprofit Marketing | Successfully Led Numerous CSR Programs | Strategic Thinker, Blogger & Speaker
Earlier this year NIIT Foundation joined hands with Mahindra Finance CSR Foundation to implement a Financial Literacy program in the Drivers community. The program is popularly known as Dhan Samvaad. This program is getting implemented as one of the initiatives under the corporate social responsibility of Mahindra Finance.
This program is for people working as drivers and is spread across five states in India including Rajasthan, Gujarat, Maharashtra, Madhya Pradesh, and Uttar Pradesh.
Dhan Samvaad program spreads awareness on good financial practices. It encourages drivers to understand the importance of Financial Literacy in their day-to-day life.??
?We have started implementing the Financial Literacy program in the communities and have an early achievement by conducting training sessions for the Female Drivers.?
?Since last year, there has been a rapid growth in female drivers in our country. Leading taxi companies like Ola and Uber have been appointing female drivers and the number of women driving people around the city is rising day by day.
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?According to a survey, around 30% of the Uber drivers in India are females while Ola has appointed around 19% of female drivers. More and more female citizens in India are interested in becoming taxi company employees which provides them with good cash and more life experiences. Many female workers work as part-time drivers and earn up to Rs 70,000 per month apart from the other jobs they do.
?Mahindra Finance CSR Foundation Financial Literacy program is enabling our female drivers to manage their money well and also to inculcate good financial habits.??
?NIIT Foundation in collaboration with Azad Foundation is implementing the Financial Literacy Program for the Female Drivers. Azad Foundation empowering poor women in India to gain livelihoods with dignity as professional drivers and become independent and confident individuals able to make informed decisions in life. Through this work this organisation transforming gender economic and social inequality in India.?
?To begin with, NIIT Foundation has conducted the Financial Literacy training sessions?for the female drivers from Jaipur, Rajasthan, and Indore, Madhya Pradesh. We have impacted more than 75 female drivers and educated them on Financial Literacy.
This journey will continue to reach out to more and more female drivers from different cities to make them complete financial literate so that they can make wise decisions when it comes to managing their hard-earned money.
AVP- CSR, Mahindra Finance I Ex-Lodha Group I Ex- Eureka Forbes I NMIMS, Mumbai
3 年Thanks for sharing