?? Changing the content repurposing game

Hey, Game Changer! ???

I've been getting a lot of questions lately about the best ways to repurpose webinars into snackable video clips.

Everyone knows the traditional process of hiring an expensive freelancer or spending hours in complicated video production tools – but times have changed.

So this week, I'm going to share my <10 minute video repurposing process using Descript & Sequel.

[Watch the replay]

Here are the 5 steps you need to repurpose your webinars into professional video clips using Descript:

1. Identify Speakers: When you drag and drop your webinar recording into a new Descript project, you'll be met with "Do you want to identify your speakers?" If you have more than one webinar speaker, I recommend that you go through this 10-second process so you can easily identify speakers while you clip the videos in the text editor.?
2. Remove filler words: This is a feature that is built into Descript that removes the “umms” and “likes” in the video and the transcript. It’ll help you create short and snappy video clips that will keep your audience engaged.
3. Shorten word gaps: In a webinar, there may be lulls in the conversation if someone is trying to collect their thoughts. Eliminate pauses by shortening the word gaps in Descript to ensure your video clips maintain your audience’s attention.
4. Enable studio sound: If a speaker was in a room with an echo or a dog started barking during the webinar, the studio sound functionality helps cut out all that noise and makes it sound like every speaker has a million-dollar microphone.
5. Create AI-generated video clips: In Descript, define the # of clips, clip duration, topics, and your desired layout so Underlord can auto generate the clips for you. Be sure to ask Underlord for more clips than you plan on using so you can pick the best ones.

After going through each of these steps (which are basically simple button clicks in Descript) all you have to do is export them and your ready to distribute your snackable video content.

GAME CHANGER OF THE WEEK

Who says work and play have to be separate? Storylane combined the two in their recent Demo Dundies webinar that merges B2B with "The Office" to celebrate the top interactive demo experiences on the web.

Check out the award winners, their interactive demos, and... a musical performance??

OTHER NEWS

[Hot on Social] Julien Sauvage ?? , GVP Marketing at Clari , just shared his insights on leveraging brand for category creation. He notes that if you have a product marketing background you might need unlearn a few things.

[Webinar ROI] How are you measuring the impact of your webinar program? If you're using Hubspot, you can create an insightful program dashboard in just a few easy steps defined in this guide.?

Cheers!

What's Sequel again? Sequel.io is a webinar solution that allows you to host webinars and virtual events directly on your website to drive revenue by naturally put them in front of your brand & high-intent CTAs, collect more 1st party data, & engage your audience across the buyer journey. Get a personalized demo to learn more.