Changing consumer preferences for fresh pizza
Giulietta G?da A.?.
Fresh and Gourmet Food Art Our mission is to become a leading producer of fresh and frozen bakery, pizza and pasta
Frozen pizza has become one of the most important frozen food categories and its consumption is growing especially both in emerging markets as well as developed markets. There was a significant increase in the frozen pizza market which traded volumes will reach to 23 billion USD by 2027. In 2020, the frozen pizza market had an estimated size of 16.2 billion U.S. dollars. With a forecast compound annual growth rate of 5.3 percent, the market is predicted to grow to 23.3 billion U.S. dollars by 2027.
In addition, the number of consumers also eating takeaways or delivered meals (pizza) has considerably increased.?
Frozen pizza market being fairly well-established and it is one of the most important product among purchased frozen food .The widespread availability of ready-to-serve pizza, such as frozen pizza is on big demand among Generatioz Z according marketing surveys. Its convenience as a quick meal is likely to see increased consumption in the future all over the world. Furthermore, consumers seem willing to demand healthy product nutrients with a low-calorie content, since slightly more than half of the respondents declare their intention to buy energy-reduced pizza, paying an additional price up to 10 to 20% more. The acceptability of new typologies of pizza, such as organic or energy-reduced ones, will depend also on consumer awareness of any perceived health risks. After Covid 19 experience, the quality of raw materials can’t be the only lever that encourages the consumption of pizza; nowadays food consumers require more added services than in the past, such as safety, environmental friendliness, and nutritionally balanced food.
Giulietta Gourmet Art factory in Izmir is meeting all of the safety, environmentally friendly, and balanced nutrition-based frozen pizza base production.