The changing charity communications environment

It's been fascinating over the last 8 years watching how the largest fundraising charites engage with their supporters and how this has changed, from the channels used to how the individual communications have evolved (over 7000!). The chart above shows the top 10 fundraising charities total communications to my cash and regular giving seeds since 2015. The pandemic has certainly turbo charged overall engagement (yes it's all digital!). You need to work that much harder to stand out in such a crowded in box.