Changes in IT Sales in the last 15 years – part 1 – Scope and Client Expectations

Changes in the IT business model over the last 15 years in Brazil and around the world have been profound, driven by technological advancements, shifts in customer expectations, and evolving market dynamics. Here is a discussion of key changes in the IT business model during this period:

?

1. Digital Transformation:

?Worldwide: Digital transformation has been a dominant force, with organizations across the globe embracing digital technologies to streamline operations, enhance customer experiences, and create new revenue streams.

Brazil: In Brazil, companies have increasingly adopted digital tools and strategies to stay competitive, with a focus on sectors like finance, e-commerce, and telecommunications.

2. Cloud Computing:

?Worldwide: Cloud computing has revolutionized the IT industry, allowing organizations to scale resources as needed, reduce infrastructure costs, and enable remote work.

Brazil: Brazilian businesses have moved to the cloud to improve agility and cost-effectiveness. Major cloud providers have established a presence in the country to serve the growing demand.

3. SaaS and Subscription Models:

?Worldwide: The Software as a Service (SaaS) model has gained prominence, offering subscription-based access to software applications. This shift has changed how software is delivered and monetized.

Brazil: Brazilian software companies have also adopted SaaS models, offering scalable solutions and catering to a broader customer base.

4. Data Analytics and AI:

?Worldwide: Data analytics and artificial intelligence (AI) have become essential tools for businesses, enabling data-driven decision-making and automation.

Brazil: Brazilian organizations have increasingly invested in data analytics and AI to gain insights from their data and improve efficiency.

5. Cybersecurity:

?Worldwide: The rise in cyber threats has led to a growing focus on cybersecurity. Businesses are investing heavily in protecting their digital assets and customer data.

Brazil: Brazil has seen a surge in cybersecurity investments, driven by both domestic and international threats. Regulations, like LGPD (Brazilian General Data Protection Law), have also spurred compliance efforts.

6. Remote Work and Collaboration Tools:

?Worldwide: The COVID-19 pandemic accelerated the adoption of remote work and collaboration tools. This shift has impacted IT infrastructure, cybersecurity, and communication.

Brazil: Brazilian companies, like their global counterparts, adapted to remote work, leading to investments in virtual collaboration, cloud-based productivity suites, and secure remote access solutions.

7. Green IT and Sustainability:

?Worldwide: Sustainability has gained importance, leading to a focus on green IT practices, energy-efficient data centers, and eco-friendly technologies.

Brazil: Brazil has also seen an emphasis on sustainability in IT, with efforts to reduce the environmental footprint of data centers and promote responsible technology consumption.

8. Outsourcing and Globalization:

?Worldwide: IT outsourcing has become a standard practice, with companies leveraging global talent pools for software development, support, and maintenance.

Brazil: Brazilian IT firms have expanded their reach by offering outsourcing services to international clients, capitalizing on the country's skilled workforce.

These changes have reshaped the IT business landscape, demanding agility, innovation, and adaptability from both global and Brazilian companies. As technology continues to evolve, the IT business model will likely continue to undergo transformation, creating new opportunities and challenges for the industry.