Changes in Internet tools may lead to major changes in business after five years

In China, Internet+ and social-media+ are subverting industries.

Luckin Coffee, Internet coffee, APP orders, delivered to your door within half an hour. Not only that, Ruixun Coffee also maximizes the self-media communication function, allowing users to share in the media, get coupons and free tickets. In 2018, the impact of Ruixing Coffee on the coffee industry is huge.

 

Sharing bicycles has not been a few years since its appearance. But its subversion of the bicycle industry is vivid. The bicycle shop has disappeared in China, and it is meaningless for consumers to buy ordinary bicycles now.

 

Friends singing and other shared singing, sing it to your side. If you are tired of shopping, or on the rise, you can sing in the small room and enjoy the addiction. Every song you sing, the system automatically records, and generates your own single album. Attract you to share with friends.

 

These cases tell us that now is not only the Internet +, but also the era of social media +.

 

For the business industry, what are the environments, conditions and tools that are changing? Where is the direction of change?

 

1, since the popularity of the media, search logic changed recommendation logic

 

PC-side applications rely on search. Typical applications include google search, Amazon search, Baidu search, and Alibaba search.

 

The mobile app is recommended by the system. Facebook relies on the system to recommend content, Instagram pictures waterfalls rely on the system to recommend content, Pinterest rely on recommended content, wish by system recommended content, today's headlines rely on system recommendations, TikTok by system recommendation.

 

Businessmen only know the system, know how to make the product "friendly to the system", it is possible to enjoy the system recommended dividend.

 

2, 5G may lead to convergence in the global market

 

The application and popularization of 5G, the network speed is faster, the global information is accelerated, the market linkage is faster, and the global market is likely to converge. In other words, the global market is the same frequency, there is no information gap, leading to no time difference in consumer perception. Market hotspots are more consistent. More straightforwardly, the explosion will be more popular, and the hot-sale products will be selling well all over the world.

 

In 2006, we entered the 3G era and entered the 4G era in 2014. The explosion strategy is probably only formed from around 2010. Among them, Apple began selling iphone in 2007, and a product is selling well all over the world. Xiaomi Company, established in 2010, is a typical representative of the explosion strategy. In the 2G era, there is no statement of the explosion strategy.

 

Changes in the network infrastructure will bring about dramatic changes in the market and business models. Let us wait and see, the 5G will bring opportunities and changes to the global market.

 

3, 5G encourages businessmen to collaborate globally, all slow decisions are fatal, and all business models that do not use synergies are likely to be under pressure.

 

The convergence of the global market, the explosion of the prevalence, the product life cycle is getting shorter and shorter, these 4G era features, will only be more prevalent in the 5G era. It is necessary for businessmen in various regions to make quick decisions and follow up. Responding quickly to the market is the most necessary capability for traders. Under such a market environment, businessmen from all over the world tend to work together, such as: collaborative procurement. The crowd-buying model is prevalent.

 

 

 

4, fragmentation, micro-ordering, rapid production + fast delivery

The rapid change in the market means an increase in risk and difficulty in decision-making. No one wants to reserve too much inventory. Therefore, the fragmentation and micro-ordering of orders should be more obvious. At the same time, faster production and distribution are needed to cope with the rapidly changing market.

 

5, community group. Not only Internet, but social-media and community group

 

The rapid rise of the PingDouDou has benefited from WeChat and online groups. A lot of traffic comes from users sharing in the media. Users realize the spelling, bargaining, and lottery through the online groups.

 

The TikTok has achieved 1 billion views per day in one year, and it also makes full use of the social-media sharing logic.

 

How do businessmen and foreign traders catch up with the traffic dividend period of socialization and self-media in the global market. It is nothing more than a choice of tools. Use community group tools and social-media tools as soon as possible to mine low-cost traffic pools. Form a community that belongs to your own business.

 

 

 

6, the blur of the B-end and C-end boundaries

Blockchain technology is now a hot topic. Because of the application of blockchain technology, all mediations can be eliminated. The popularity of blockchain technology may lead to the disappearance of information asymmetry. At that time, the difference between toB and toC is no longer the asymmetry of information, but whether it increases manufacturing or adds value.

 

To put it bluntly, the middlemen and the final consumers know which factory the manufacturing source is. Intermediaries who used to do business with information asymmetry would be unprofitable. Because consumers can trace the source to find the manufacturer and buy it directly from the manufacturer's store. However, some middlemen can still survive very well. For example, the middleman provides original design and patent protection. Even if the final consumer knows who the manufacturer is, he can't skip the middleman. For example, the middleman provides packaging and redesign, transforming the original mug, changing the packaging, into a beautiful packaging for gift positioning. If consumers trace the source to the factory of the source factory, they can only buy ordinary mugs. And in the middlemen, you can buy beautifully packaged gifts. In another case, the middlemen achieve branding. The end consumer recognizes your brand, without your brand, even if traced to the manufacturer, consumers are still reluctant to buy.

 

Therefore, the blockchain can eliminate the intermediary of information asymmetry, but it cannot eliminate the intermediary that adds value.

 

For blockchain applications, let's take another example and explain it thoroughly. Like a singer, wrote a song. This singer can be released directly through the blockchain. The blockchain can help the singer distribute songs to people who like such songs, enabling automatic matching and recommendation by users. Each time the user listens to a song, the song fee (copyright fee) is automatically charged to the singer. There is no music company or bank in the middle to get the fee in the middle, to achieve seamless connection between the user and the creator. But how do music companies as middlemen make money from them? Before the blockchain, it was through the sales channels of the music company that the information asymmetry was earned to earn the difference between buying songs and selling songs. After the blockchain, due to the blockchain's own marketing process, it has its own settlement procedures to eliminate information asymmetry, so music companies can no longer make money on the channel. But music companies can use the brand to make money. For example, Sony Music, the Sony brand, may represent high-quality music in the minds of consumers. Some of the consumers are fans of Sony Music, and this group of people can be labeled with "Sony Music Lovers". The singer mentioned above can also use Sony's blockchain to distribute music, which can be distributed to the "Sony Music Lovers" group. Songs released through this blockchain, singer and Sony music revenue are divided. The Sony brand empowers this song to deliver value-added services.

 

Therefore, the blockchain can be de-intermediated, but the key is whether you have no fans. If there are no fans, we have to use the blockchain of others to empower.

 

In the words translated into businessmen, the product is yours. You can use the blockchain to earn all the money and not let the middlemen earn a dime. But the key is how many fans are there, and how many "tags" are you? If the robot and the program can't recognize and match your tag, it's also awkward. Your product can't achieve toC, you have to go back and serve toB. Let valuable middlemen earn another one.

 

 

to sum up

In the face of the future, enterprises and businessmen still have many choices.

First, concentrate on making products and serving customers. The management is excellent, the cost control is reasonable, the product quality is excellent, and it will be sticky to the customer.

Second, snatch your own "tags", build your own brand, or build personal or corporate visibility, have their own fans. Then you can eat all over the industry chain. Whether it is from the media age or the blockchain era.

Third, form a community. Building a community requires relatively little personal ability. Achieve a lot of results to attract fans. As long as the team knows how to form a community and maintain a community, master the three steps of pulling, retaining, and transforming. Take care of your own community.

We will teach you how to be an overseas community in the Business Growth Hacking 500 Methods messenger group:

https://m.me/join/AbZ9AQPptDwSnbXA

Welcome to join.

Fourth, use a platform with self-media attributes to enable free tools to improve marketing efficiency.