20 Creative Ways to Market to Rental Leads

Here at PERQ, it feels like the summer absolutely flew by! Despite the approaching change of season, some things feel as familiar as ever in the multifamily industry. We're seeing renter behaviors and expectations continue to evolve. We know this causes growing uncertainty and competition for multifamily marketers in marketing to apartment rental leads.

And marketing performance continues to fluctuate, requiring new approaches to sway new renters successfully. We get a front row seat to what's working and isn't — especially as we examine data from tens of thousands of multifamily website sessions and digital prospect interactions each quarter. To compete today, you need to generate leads digitally and nurture those leads the way today's modern apartment rental leads wish to be engaged.

Some of the tactics we discuss below and in the full eBook may seem like table stakes, but if you take an honest look at your current marketing strategies, ask yourself if you're really putting all of these strategies fully into place at your PMC.

1. Cohesive ?BrandingWe know, we know. Branding as a marketing tactic seems pretty obvious. But when was the last time you took yourself through all the ways a prospective renter might interact with your PMC? Do they get the same experience from all channels? Do they get a familiar brand representation on your website and your Google Business Profile? Branding is the first impression of your community and it's essential to help you stand out from your competitors. ?

1. Gather and Share Resident TestimonialsWord of mouth might travel in different channels these days, but it's still a way for prospective renters to start forming an impression about your PMC. Do you have a wealth of positive Google Business reviews? Contact the reviewers to see if their comments can be shared with prospective renters. Incorporate them into your website to leverage the power of social proof and establish credibility.

Grab the rest of the creative ways to market to rental leads here ! And as always, keep an eye out on LinkedIn for the latest multifamily marketing content from PERQ.