Changes in to Digital Marketing UPCOMING TRENDS
Devashish Dey
Known 'The Growth Driver', I help Businesses boost grow their Business by at least 78% through 'RoI focussed Online Campaigns'
Introduction
Digital marketing refers to the marketing of the products and services online by using different channels such as search engines, websites, social media, emails, mobile apps mainly on the internet includes mobile phones, display advertising, and any other digital medium.
The growth of digital marketing leads to the growth of the internet from the past several years. Nowadays digital platforms are increasingly incorporated so that people are not interested to go to buy, to eat, to learn, to book physically everything is readily available for them into their hands i.e. mobile, laptops.
And this would directly or indirectly help the search engines because they are the base step by stepping them into we can reach the platforms where we can go and complete our want, demand & desire.
Now, let us discuss the online terms, search engines, upcoming marketing trends, changes into digital marketing.
Changes into digital marketing into last 10 years are: -
Google becomes more powerful
Google becomes smarter than before earlier Yahoo, WebCrawler, AltaVista, Lycos were the main players into the field of search. Google precipitate into 1998.
In today’s introduction improvement of devices with the AdWords, Keywords, everything changed on the web.
The launch of latest Advertising tools
Nowadays there is no need to go & sit into the market with the attendants because everything comes in your hand you can surf, learn, order, advertise at your place there is no need to go anywhere.
The growth of Social Media Marketing
Recent studies of consumers show an increase in the amount of time spent engaged with social networks and a decrease in time spent with email and traditional websites.
Perhaps more importantly, the population of social network site (SNS) users has gotten older. Over half of all adult SNS users are now over the age of 35 – a highly coveted demographic. (The mature market now has over $1.6 trillion in spending power and a net worth that's near twice the U.S. average.)
The result: brands are turning more and more to social media marketing to connect and build relationships with their customers.
Offline to Online Marketing
From the past several year’s audience is going to watch the commercials but now what publishers changes while building a commercial that is it would be short & sweet, meddling the mind, strikes emotionally, more the visual content, this all what now the publisher is looking for to attract the mind of the audience.
So, this the reason the online marketing is earing more than the offline marketing because nobody has that much time to read newspapers, watch tv adds, they generally go for the visual adds comes in between the social media and also on the mobile phones while going for anything bookings and purchase.
Digital marketing trends that will shape your 2018
1. Video on demand, in demand
2. Social media influencers gaining more… influence
3. Chat-bots taking over the world
4. The new art of story telling
Video on demand, in demand
Nothing on social media is as eye-catching as good video content. Facebook, Instagram, Snapchat, WhatsApp, all these apps containing the features of stories now the audience is engaging into video in 2018.
If you’re not convinced, these social media video statistics should prove why video is worth your attention:
· YouTube viewers watch a billion hours of video each day
· Facebook users watch more than 8 billion videos in a single day
· 82% is the figure for the twitter as well for the same video platform.
Social media influencers gaining more… influence
At this point, the marketers get to know that the value or we can say demand of the social media influencers is raised and this will help you into leading with the competition That is why marketers are expecting to increase the competition so indirectly this will help them to work with the top brand influencers.
To avoid the competition the marketers are making their strong bond with the top social media influencers so, to beat the competition.
For example: - Virat Kohli in Manyavar, Shraddha Kapoor in Lipton Green tea
Chatbots taking over the world
2018 will be the year that brands need to start thinking about social media bots.
Chatbots they’re into the market for so long but now the marketers making a platform to reach the customers by using these chatbots because this is the easiest as well as toughest path to reach the customers
Right now, chatbots are particularly using to reach the customer 61% of consumer-chatbot interactions are made related to the questions related to the customer satisfaction. The future of bots is looking bright, too, with an estimated 85% of customer interactions managed by chatbots by 2020.
The new art of story telling
With their growing popularity, social media “stories” will be impossible for marketers to ignore in the coming year. The “stories” format pioneered by Snapchat has now become a staple of the social media world.
First Instagram created Instagram Stories, and now YouTube has released a stories format of their own called “Reels”. Each offers unique features and presentation, but they all follow the same concept.
Stories capture the best moments from a day and most vanish after a set period of time. Their temporary nature creates a sense of FOMO for users who don’t check them out before they disappear. They’re also just a fun, bite-sized way to present video content.
2018 is sure to be a big year for stories, with even WhatsApp and Facebook joining the fray. It’s time to think about stories as a key part of your social marketing strategy.
Conclusion:
- Paid advertising channels deserve your attention - This is a cheap way to promote your content & the reach of the customers.
- Humanize digital experiences - Put little bit into your marketing framework.
- Tell stories - Try to tell your real stories to market your brand but not tell fake story to anyone.
- Optimize the digital journey - Choose some the marketing tactics that integrate with each other. Create an optimized digital journey for the interested audience.
About the Author:
Devashish Dey
I help Clients boost their Business by at least 78% through 'RoI focussed Online Campaigns'
A Principal Consultant @ Growthpixel, I also help Digital Brain as their Chief Content Brainiac in designing their Digital Marketing Course and helping their training team.