Changes in the creator and economy & dumb AI

It does look exhausting being a solo creator. Big rewards for a small few, I suspect even they would like a break now and then. See more below. Happy Thursday, Simon.

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Creator burnout

There’s more to becoming a professional content creator than simply making content that engages. There’s the boring side too. Like invoicing and managing finances. While many creator platforms offer invoicing services and Link in Bio functions to showcase more work, there are other needs not met, like diversifying revenue streams and creating a sustainable business model. There are also issues like burnout. You can’t create 24 hours a day, 7 days a week. With venture capital into the creator economy expected to decline this year, platforms need to offer creators a lot more if they want to survive.?

How many full time content creators are there?

Many budding creators dream of turning their hobby into a full time gig. Those who want to create for a living need to invest a lot of time. A survey from 2021 found that 84% of creators were working at it for six years before it became a full time job. Less than half that figure were lucky enough to turn their creativity into a job within one year.?

The creator economy in 2023

For many, six years may feel like a long time, but it can be lucrative. It’s hard to measure but many believe the creator economy is worth well over US$100 billion. As mentioned earlier, VC investment is down but that hasn’t deterred creators. It’s estimated there are 303 million creators out there today. While they make the majority of their revenue via brand sponsorship, a few are becoming brands themselves. Check out Chiara Ferragni and her fashion line.

Artificial untelligence

With all the hype surrounding AI it was only a matter of time before someone made the world’s first artificial untelligence. Ask it anything and enjoy the slacker responses.

What we’re looking at?

• When creating a bike, it is similar to the big bang.
• The production you don’t see at a Cirque du Soleil spectacle happens in the cloud.
• Sony follows a musician's journey.

Happy Thursday

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This week’s newsletter was written by Tim Colman and edited by David Austin . Gifs produced by Bayu Wisena , Ilka Tishia D. , and Ahmad Hafiz .