Will changes change the perception of change?
Will changes change the perception of change?
"Change" is a word that has recently gained wide currency. The only question is whether it is change that has accelerated, or perhaps the narrative of constancy, largely supported by marketing matrices popular in global communication, has crumbled?
? Marek Tobota - Owner at Data Tribe
Why you should ditch overall sentiment
The sentiment towards sentiment analysis has shifted: While only in 2016, Gartner titled “The Disappointment of Social Sentiment Analysis”, the method is now ubiquitous. Every tool claims to do it, and every researcher understands it.
? Maurice Gonzenbach - Co-founder at Caplena
Designing Research to Enhance Participation
Crispin sits down with Lisa Wilding-Brown, CEO of Innovate MR to discuss the strategies and tactics to deliver more engaging, effective research to understand consumer, markets and competitors.
? Crispin Beale Senior Strategic Advisor at mTab , CEO at Insight250 , Group President at Behaviorally
Beyond the hype
This article focuses on a single domain within AI: the application of Machine Learning (ML) to predict the success of new product innovations. Ipsos goes beyond the hype by helping readers understand how AI/ML models for predicting innovation success can be built and importantly, their limitations.
? Colin Ho Chief Research Officer at 益普索 , Innovation and Market Strategy and Understanding at Ipsos