Changes Afoot

Welcome to Context Collapse on LinkedIn!

I've been publishing this newsletter since 2020 at https://nealungerleider.substack.com and am excited to share Context Collapse with a whole new audience here on LinkedIn.

Context Collapse is a newsletter for professional marketing, advertising, public relations and journalism practitioners. Our goal is to help you make sense of a weird and rapidly changing mass communications industry.

I'm glad you're here.

PS: Subscribe for free on Substack and receive articles a week earlier.

-Neal

Happy new year, readers.

First things first: We have a fancy new logo and a redesigned website.

After writing Context Collapse since 2017, I realized it was time to redesign the site and go in a new direction.

I think there’s a lot of need for more how-to and instructional content for marketing, PR and advertising professionals in a very different media environment than the 2010s. A few examples:

• Building SEO strategy for a website and world
• Ramping up B2B podcast projects
• Creating YouTube content audiences want to watch.

As a platform, our main home on Substack is a mixed experience for me as a publisher. While it makes sending out a weekly newsletter extremely easy and provides great metrics, Substack leadership has been deliberately steering new readers towards subscribing to newsletters only on their app/website, and not subscribing by email instead. We are already publishing Context Collapse on LinkedIn (where you are reading this newsletter right now!) and I may migrate the newsletter to another platform later this year.

I am also working on several creative projects that don’t necessarily fit the Context Collapse newsletter. I recently restarted my personal blog for a place to write about non-work things, and am experimenting with video content on YouTube, TikTok and Reels. I also want to work on a non-client podcast project again; if anyone’s interested in collaborating, please contact me.

Thanks again.

Don't forget: Hire me for B2B newsletter, podcast, ebook, white paper, and video projects at Ungerleider Works.

We will have a new weekly link roundup in a few days and a new post next week. Thank you as always for reading to the end and thanks for sticking around.

If you liked this newsletter, forward it to a friend who will enjoy it.

-Neal