Change Your Words...Change Your World
William Siebler
I Write Words That Make Your Clients Say Shut Up And Take My Money - Reassuringly Expensive Direct Response Copywriter
Sticks and names may break my bones, but names will never hurt me.
It's a great saying but it isn't true.
Words matter.
In fact, what you say about someone can be so powerful it ends their chances of getting elected. Remember the 2016 US election.
The best politicians are brilliant wordsmiths, or they have brilliant wordsmiths working for them.
They know if they can control the message, it can determine their electoral success.
But it's not just politics where words matter.
Ultimately, we are all selling something. Even it's just keeping us as an employee.
But in business we use words to get people to take action and buy from us.
Choose the wrong words and you experience marketing failure.
Choose the right words and you wonder where all the clients had been hiding.
Small changes, huge impact.
The wrong words are everywhere.
Just get someone who knows nothing about to read your website, ad or other marketing piece.
Do they know what you do? Who for? What to do next?
I guarantee in most cases it's no, no and no.
Time to change your words.
Time to change your world.
Are you up for the challenge?
CEO Command Your Brand - We Book Podcasts ??? I Relate Public Relations to Real Events and Teach about the Roman Empire ?? Girl Dad of 3 ??
1 年Absolutely, words hold immense power. They shape thoughts, actions, and outcomes. Choosing them wisely can transform challenges into opportunities. ????
Reframing can have a powerful effect. However, it's important to see through the smoke and mirrors. This is especially so in sales. No one is a salesperson any more. but there are plenty of Area Managers, Account Managers, Business Development Managers and I'm sure there are more. The danger with these titles is that the holders tend to believe them and forget to sell.