Change this so your future clients can see YOU are the one to help them!
Ann du Plessis
Making client attraction simple & fun for Coaches & Experts so you can focus on doing what you do best! | Creator of Safety | Easy-Yes Offers | Ethical Leadership Marketing | DM Sales | See about for more ??
I've noticed a common theme with many purpose-driven experts that is causing them to miss out on sales from the perfect-fit clients who are sitting in their audience right now.
These experts are not meeting their market with where the market is at.
Instead, what they are doing is speaking to the future version of their ideal client.
Because of this, the prospects in their audience who are looking for help can't connect the dots that this expert is the one who can help them.
It's an easy mistake to make.
Especially if you're serving a past version of yourself.
You've done the work, you've healed, you've overcome your challenges.
Now you're in an amazing place.
And you desire to support others in their journey and show them the way so they can have, be and do everything you have.
To meet your market where they are means putting yourself in their shoes and taking yourself back to where you once were.
This is your perfect-fit clients starting point of where they are right now.
??What are they experiencing?
??How are they experiencing it?
??What is it that THEY want right now? (not what you want for them)
??What do they need to do to get what they want?
When you write content that meets your market with where they are?right now you'll be speaking directly to them.
They will take notice of your content, they will read your posts and they will connect the dots that YOU are the person who can help them achieve everything they desire.
And when you get it right, they will reach out when they are ready for help.
Now, sometimes when you take yourself back to that dark place where your market is currently, it can be somewhat triggering.
It can reopen old wounds.
Which is why so many purpose-driven experts don't go there.
I?totally get it.
No one wants to revisit the past when they've moved on.
For you to get into the heart and mind of your perfect-fit client.
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For you to serve more humans and help them transform their lives in the best way possible.
It has to be done.
And if doing this triggers you, it's?not necessarily a bad thing.
Triggers are there to show us what we still need to work on so we can heal on an even deeper level.
When you go down that road and take yourself back into the dark place it's a really good idea to make sure you have support and tools in place so that you don't stay there and spiral downwards.
This is why when you work with me in The Sovereign Coach Accelerator we don't only work on the usual "business" stuff
I also support you by creating safety for you to revisit the past without getting sucked back into it so you can meet your market where they are.
I help you get to the point where you can look at their circumstances objectively as an observer with a deep understanding.
I also help you process and clear any emotions or triggers that do come up.
And give you the tools and resources so you can continue to heal.
This is deep work.
It's incredibly personal.
And it requires extreme vulnerability.
And therein lies your strength and power to truly connect with your market and call your humans in.
In The Sovereign Coach Accelerator, we also look at:
?Who you're serving & we'll get clear on who your perfect-fit client truly is
?We'll make sure your Signature Program is an Easy-Yes and designed to get your perfect-fit client the results they are actively looking for help with
?I'll show you how to create content that speaks directly to your market and presells your programs resulting in prospects reaching out ready to buy without you having to handle objections, chase or convince anyone
?If needed I'll show you how to grow your audience with the right people
If you're interested send me a message & we'll chat to make sure it's a good fit for you then I'll send over all the details
And if you'd like to find out more about how to create content that attracts perfect-fit clients without objections join my free workshop next week on Content That Creates Clients
In your corner
Ann ??
Training and Development Manager | Learning and Development Manager | Change Manager
2 个月Really valuable insight. Don't talk to prospects as though they are where you are now. But rather, talk to them about where they are right now - where you were some time ago. Nice.
I specialize in facilitating discussion by bringing like-minded people together to create real impact | Amazon New Release Best Seller | Walking the Path - A Leader's Journey | GoFundMe
2 个月Ann du Plessis, this sounds like therapy . . . This is deep work. It's incredibly personal. And it requires extreme vulnerability.