A Change of Scenery, A Change of Mindset
Arnt Eriksen
Helping Founders & Owners Build Brand Authority That Drives Growth | Proven Frameworks for Sustainable Scale, Loyalty & Influence | Trusted by Bacardi, Domino’s, PayPal & More | Ex-Ogilvy, Grey & DDB | Author & Speaker
(And a Gift for You)
Vilnius, Lithuania.?A small café, a cup of coffee, and a fresh perspective.
Sometimes, breaking the routine is the unlock.
Stepping away from the familiar, shaking up the surroundings—it forces creativity to surface.
Right now, I'm in Vilnius, and something about the shift in environment has amplified my ability to think deeper and execute sharper.
The power of mindset is real.
That’s why I’m diving into?Psycho-Cybernetics?by Maxwell Maltz.
A book written decades ago but more relevant than ever.
It’s about how your self-image dictates your reality.
Your brand works the same way.
A brand that lacks clarity, that doesn’t know its own identity, will always struggle to be seen.
But a brand that is intentional, that has a clear self-image?
That brand wins. Every time.
How to Capture Attention in a World of Distractions
I’ve been working on something special:?
Conquer the Attention Gap
—a live webinar happening on?Tuesday, February 18, at 18:00 UK time.
Attention is the currency of our time. You either capture it, or you disappear.
In this session, I’ll be sharing the exact?frameworks, systems, and strategies?I use to make brands impossible to ignore.
领英推荐
And for those who show up and stay until the end? There’s a hefty reward.
A real bonus that will make it worth your while.
Seats are limited. Scarcity is real. Sign up here:?https://bit.ly/3D2CM8V
Principles vs. Tactics: The Branding Equation
Harrington Emerson once said,?“As to methods, there may be a million and then some, but principles are few.”
Let’s translate that into branding:
Principles are strategy.?They are your TEA—Truth, Empathy, Action.
They define who you are, why you exist, and what impact you make.
Methods are tactics.?They are your EAT—Empathy, Action, Truth.
They are how you execute. The social media hacks, the ad strategies, the content tricks.
Most brands obsess over methods.
Few master principles.
But those who do? They don’t just gain attention.
They own it.
If you want to create a brand that stands out, not one that fades into the noise—let’s talk.
See you at the webinar.
-Arnt