Why a New Generation is Cultivating Empathy
Nicholas Drake
Vice President Global Marketing @Google | former CMO | T-Mobile | Quiksilver | Managing Director of TBWA/Chiat/Day LA
Back-to-school season is in full swing!
This is one of my favorite times of year because it means I get to reconnect with our Marketing & Experience interns, find out how they enjoyed their time at T-Mobile, and hear what’s on their minds at lunches and gatherings.
Chatting with our interns always take me back. In my early 20s, I never could have predicted what lay ahead for my career or future. At their age, rugby was my life—it was my everything. When I was young, the only thing I knew for sure was the thrill of competition and that failure was not an option.
In the ensuing years, I’d like to say I’ve matured on that front and come to realize that while having drive is important—you don’t have to crush everything. Winning isn’t everything—and more than that: Not winning can actually be a victory.
So, when an M/X intern asked me recently which superhero power I would most like to possess, I had to chuckle. Twenty-year-old me would have said, “Super-human speed.”
But today? There’s something I’d enjoy far more: To make people happy.
Sure, lightning-fast speed, flying, and shooting lasers out of your eyes would be very cool, but over the years I’ve found that the ability to empathize might be the most important superhero ability a person can cultivate. From a business perspective, that means infusing meaning into your work, listening to customers and colleagues, and striving to create an environment where everyone can bring their full selves to work.
When I look around, I am pleased to find that many others feel as I do.
While that doesn’t necessarily surprise me, what does surprise me is how much wiser today’s young people are than I was at their age. In the last few months, for example, I’ve encountered more than my fair share of high school and college-aged superheroes—young people who act with empathy in all they do.
For example, earlier this year, when T-Mobile partnered with Ashoka to issue a call to action for anyone aged 13 to 23 with a plan to improve their community, we were met by an overwhelming amount of “changemaking” ideas from young people across the country. These young people then presented their solutions to some of the toughest challenges of the day to a panel of judges made up of T-Mobile’s leadership team.
From my position on the panel, I heard from a generation with a powerful social conscience and belief that they can make a difference.
One group of challengers who really resonated with me (given my work with the Obama White House’s “Let’s Move!” initiative a few years back) was Urban BEET. Founded by some wickedly smart young entrepreneurs, this startup works to connect urban schools to local rooftop gardens, increasing access to nutritious food and reducing carbon footprints all in one swoop.
But from tackling the stigma surrounding mental health to tapping into the power of selfies, each group demonstrated that this new generation has a passion for using available technology and resources to enhance the lives of those around them.*
One thing was abundantly clear: The next generation deeply understands the power of empathy.
In a world full of challenges that can feel insurmountable, these past few weeks have reminded me that empathy is a superpower available to all of us. Certainly, our T-Mobile interns and Changemakers know this.
However great the challenge, it only takes an idea to spark a revolution. I’m proud that T-Mobile can provide some of the fuel.
I’m so inspired by what I’ve seen from a new generation and I sleep a little easier knowing that our future is in the hands of compassionate people who share a sense of social and environmental responsibility—people who place “us” before “me.”
Nick Drake is the Executive Vice President of Marketing & Experience at T-Mobile USA, Inc. He can be found on Twitter @drakenic and on Instagram @itsnickdrake.
*Our CEO John Legere announced the Top 6 Changemaker Challenge Teams on August 22. All six CEO Picks (Echo Effect, Yellow Tulip Project, ArtPass, Aware, Dios Del Sol, and Peerlift) will be returning to HQ for in-depth mentoring from our Legal, Marketing, and Finance teams.
spokesperson for the world's children at the International Child Art Foundation
6 年Nick - ChildArt quarterly requests a 30-minute phone interview so you could inform our young readers about the importance of empathy. Sample issue >?https://bit.ly/2LxseQ0
Business Development Trainings, Talks, Consulting
6 年What a lovely essay, Nick. So glad to be able to keep up with the meaningful work you are doing. It must make you happy, too! Given the work I've done with business purpose over the last 7 years, it would be fun to exchange experiences some day. ;)
Brand Strategist. Speaker. Founder.
6 年Hey Nick. Compassion as the connective tissue of a generation? I’ve been thinking about this too. And actually- I think you (your company and the way in which it’s evolving) has a lot to do with the value shift. As you know better than anyone, this Generation’s emotional DNA is shaped by the cloud, mobile, AI reality they’re born into. The faster/better the connection, the richer and more immersive the experiences they’re able to have with people, places, movements, ideas etc they’d otherwise never access. Almost all human experience is shared (Insta etc) and old classifications around gender, race etc bore this next generation. (We’re tracking generational differences in research.) Mobile and tech brands often talk about Connection. At its best, innovation delivers more than connection and perhaps more than compassion..Curious to see what 5Gs story will be. Empathy? #sleuthhustle #sleuthbrand
Chopra Foundation-Freedom From Addiction Influencer at Charlie Engle, Inc.
6 年I thoroughly enjoyed the read Nick. My sons are both in their mid 20s and they reflect the attitude you are talking about. They care about people and are willing to take action and get involved in order to help others.?
Global Account Director | AI & Tech-Driven Business Growth Strategist | Revenue Catalyst & Top Client Satisfaction | BPO & Customer Experience Expert
6 年The focus on inclusion in order to ensure people feel they bring their "whole selves" into work is powerful. That level of acceptance creates a great place to work... and live!