Change Often and Change to Grow: How In-House Agencies and Marketers are Embracing Automation and Offshore Production

Globalization means we all need to think bigger, and businesses need to remove the structural silos that prevent growth. The creative industry landscape, in particular has dramatically changed over the past 5 years. Hybrid working has forced new ways of working and been the catalyst for innovation, technology adoption and process change. All of which have been set against the backdrop of a fragile economy fuelling a need to stretch marketing budgets.

The ever-increasing demand for content from consumers has been fuelled by greater personalization, the rise in hyper-digitalization and the expectation of a smooth and consistent customer experience over multiple channels.

Join us for this webinar, hosted by Aashish Agarwaal, CEO of We Are Amnet, and presented by Anil Noorani, Managing Partner of TKM Consultants to learn how brands and in-house agencies are tackling those challenges in terms of embracing new “change models”, finding the balance between automation, onshore and offshore production, and developing partnerships to stay relevant.?

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Taking place: 17th April 2024, 3:00 - 3.45 PM GMT

You will learn:

• "Design to change" and build a growth mind-set
• The biggest content challenges for in-house and marketing teams in 2024
• Brands that have successfully on-boarded offshore production, and built long term, sustainable partnerships?
• Which services are most suited to offshore production and what savings should you expect
• How content automation and genAI is impacting the content and production strategy

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