Change Management - A Broken Link

Change Management - A Broken Link

Here are a few common mistakes that I frequently observe in organizations when it comes to change or transformation:


  • Initiating a change or transformation without first constructing a coherent change story
  • Investing in technology without allocating effective resources that drive Change Management
  • Neglecting to designate a Change Sponsor, a crucial role responsible for driving transformative initiatives
  • Mistakenly equating Change Management solely with communication
  • Erroneously assigning communication tasks to the Corporate Communications department—distinct roles, I assure you!
  • Operating without a project plan under the assumption that agility excludes the need for structured planning
  • Not embedding Change Management in the DNA of the organization that everyone understands
  • Thinking that Change Management is “nice to have!”


Change Management is a tool that leaders, managers and employees need to understand. It’s a mindset and way of working.

The elements above are foundational and fundamental to the success of any change or transformative initiative.




Hani - this is an excellent list! Great advice. I might even add the need to create Change Champions when you establish a Change Sponsor - it is more and more critical to get that early buy in from a number of stakeholders. Thanks for publishing this.

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