Change Hats Before Reading.

Now that your Consumer hat's firmly in place, you'll hear or read what a company says about itself, and like most of your fellow consumers, think of it as, well, "advertising"; by definition: self interested, self serving, and trying to sell you something. So you read, watch or listen with a degree of skepticism.

But.

When a friend of yours talks about that very same company, and says the very same great things, you listen. And you believe. After all, it's coming from a friend. Friends don't steer you wrong. You trust your friends.

Octothorpe+ creates friend-to-friend recommendations apps and app plugins. We will turn your customers into online influencers, sharing their brand experiences and recommendations with all their friends on Instagram, Facebook, Twitter and Snapchat.

.