The change in Google Consent Mode is a fact!
The change in Google Consent Mode is a fact! You have less than two days left to organize your tags and properly collect data on your platforms.
This is not the time for unnecessary discussions about the pros and cons of the changes. First and foremost, you need to ensure that you can fully utilize Google tools.
What requirements does Consent Mode impose on website owners? Implementing Consent Mode introduces a series of new requirements for website owners that are crucial for maintaining compliance with current data protection regulations.
What if you don't implement Consent Mode by March 6, 2024? Failing to implement Consent Mode by the set deadline can have serious consequences for your company and website. If you ignore this requirement, among other things:
?? You will lose the ability to advertise on Google ADS.
If your website fails to comply with the new requirements of Consent Mode, Google may limit or completely block your advertising capabilities. This means you won't be able to launch new advertising campaigns or optimize existing ones. This will directly impact your brand visibility, ability to reach new customers, and overall marketing effectiveness.
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?? You won't be able to conduct analytics in Google Analytics:
Without properly implemented Consent Mode, the collection and processing of user data by Google Analytics may be significantly restricted due to lack of required consents. This, in turn, means you won't have access to complete analytical data necessary to understand user behavior on your site and make informed business decisions. Lack of user and behavior data may lead to improper marketing and business decisions, negatively impacting your results and ROI.
?? You will violate data protection regulations:
Failure to comply with the new requirements may be considered a violation of GDPR and other local data protection regulations. This, in turn, can lead to investigations, audits, and significant financial penalties, which can reach up to 20% of the company's global annual turnover or 10 million euros – depending on which amount is higher.
Here are some practical tips: