A change-embracing alchemist who derives strength and empowerment from the transformative forces of life: meet Yulia Reinshmidt, Universo CEO

Please meet Yulia Reinshmidt , Universo CEO. Her personal story was the inspiration behind Universo’s DNA, vision and culture.

The concept of change had always been Yulia's constant companion. She had an innate urge to reinvent herself, explore new horizons, and never settle in one place.

As a spirited soul, Yulia's musical journey began at the tender age of 4. Her mother, a piano teacher, discovered Yulia's inborn ability to perceive absolute pitch, sparking a remarkable start that ignited her passion for music and set the stage for her lifelong pursuit of excellence.

In 1980, another transformative chapter entered Yulia's life as her family immigrated to Israel. At the age of 9, Yulia left behind her Russian roots and wholeheartedly embraced the Hebrew language and Israeli culture. The deep desire to integrate fully into her surroundings and adapt to them became a driving force within her.

At the age of 13, Yulia found herself studying at the prestigious Tel Aviv Conservatory with all the great Israeli talents of the period. However, simply playing the music was not enough for her. Driven by an insatiable ambition, Yulia took charge and organized captivating concerts and a series of cultural events, overseeing every aspect from production to operation.

In 1985, Yulia fulfilled a long-held dream by gaining admission to the 'Thelma Yellin' High School of the Arts, her own version of the loved TV show "Fame." Despite living a two-bus and twenty-minute walk away from her school, Yulia overcame all obstacles with unwavering determination. Yulia exuded confidence during auditions and secured her place in the school.

The pursuit of excellence led Yulia to the hallowed halls of the Tel Aviv Music Academy in Tel Aviv University. With unwavering seriousness, she delved into her studies, fueled by ambition and a deep love for exploring the world. Participating in international music competitions allowed Yulia to spread her wings and experience the thrill of travel.

However, life took an unexpected turn when Yulia decided to put her music career on hold at the age of 26. She sought new accelerators in life, including new and exciting fields of professional interests and the beautiful journey of motherhood.

This period of self-discovery revealed Yulia's multipotentiality. She realized that she didn't have to confine herself to just one path but could explore various avenues and tap into her diverse talents.

In 2003, Yulia embarked on a new entrepreneurial adventure with the launch of her first company, "CastEffect." This film production and organizational development company served as a catalyst for corporate videos and business filming, using these tools in order to improve employee performance. As Yulia delved deeper into the intricacies of business, she discovered the myriad directions life can take and the power of entrepreneurship to shape one's destiny.

Over the next eight years, Yulia fearlessly founded and nurtured multiple companies, always seeking the next initiative to tackle. When something ceased to be relevant or felt outdated, she swiftly moved on to the next endeavor, guided by an unwavering passion for growth and exploration.

For the past 13 years, Yulia has served as the CEO of Universo, a visionary global company that opens international markets with the help of data-driven research, networking activities and LinkedIn positioning services. It has been an exhilarating journey, leveraging cutting-edge technology to unlock new opportunities and propel businesses to greater heights.

If you search for Yulia on the internet, you will likely come across her expertise on #linkedin. Driven by her insatiable thirst for knowledge, Yulia has mastered the intricacies of this professional platform. In parallel, her love for teaching has led her to establish a training company, sharing insights and empowering companies and individuals to navigate the world of LinkedIn with confidence.

Life is an ever-evolving symphony for Yulia, and she is committed to embracing change, exploring and driving success.