Chanet Ham, CED with Ruud Janssen onsite at #IMEX24 on the #DESIGNtoCHANGE PODcast

In the #DESIGNtoCHANGE PODcast" at IMEX Frankfurt 2024,In the "DESIGN to CHANGE PODcast" episode from IMEX Frankfurt 2024, Chanet Ham, CED (Producer) and Ruud Janssen, DES, CMM discuss the transformative power of event design. Chanet shares her journey from attending an Event Design Collective Event Design Certificate (EDC) Level 1 program in 2018 to becoming a Certified Event Designer (CED) and leveraging the #EventCanvas methodology. She recounts her proactive enrollment into the fully booked program and how it kickstarted her entrepreneurial ventures across multiple industries, referring to herself as a "multipreneur."

During the pandemic, Chanet capitalized on the shift to virtual events, producing international shows with substantial online participation. Now, she operates two companies and plays dual roles as an exhibitor and buyer, using her event design skills to navigate the industry effectively.

The conversation also introduces the brand new Certified Trusted Advisor program ( https://edco.global/cta/ ), which Chanet credits with providing a new perspective on event design and accelerating her business growth. She plans to expand into education with an academy and is developing a pet show event.

Chanet and Ruud touch on the importance of trust and relationship-building in the industry, the role of event design in creating successful outcomes, and the necessity of anticipating and mitigating potential event failures. They highlight the significance of learning from failures to advance the industry, akin to how engineers learn from structural failures.

The session concludes with reflections on the vibrant atmosphere at IMEX , the value of clarity in event design goals, and the importance of documenting and understanding the root causes of event failures to drive industry progress. Chanet's story exemplifies the transformative impact of embracing event design principles and the Event Canvas framework.

?? Anticipating and Shaping Future Trends

The session discusses the role of events in shaping future market trends and the importance of foresight in the industry.

"It's developing the semiconductor market is going to a photonics market. So there's a next level that's coming after that. It's in full early development stages, and already events are such an important ingredient in creating the future pathways."

?? Strategic Vision and Future Planning

Long-term strategic planning and visioning are critical for success in the events industry, as illustrated by Chanet's planning up to 2026.

"So how I manage is like right now after this, I have to plan up to 2025. End. Yeah, I think 2024. I'm almost done already. You have to go beyond."

?? The Power of Trust in Business Relationships

Building trust with clients and stakeholders is a cornerstone of becoming a trusted advisor in the events industry, as trust facilitates deeper engagement and better outcomes.

"So tell us a little bit about what you're currently working on, because if people follow, I need to update a little bit on LinkedIn, on Facebook. Chanet travels the world, is active in multi industries. She is a multipreneur."

?? The Role of Failure in Event Success

Understanding and addressing the causes of event failures can lead to significant improvements in event design and execution.

"Why do you think, or do you think it's important for the industry to be aware of the root cause of failures in order to progress beyond where we are today as an industry."

??? Time Management and Efficiency in Event Planning

Efficient time management and the ability to access the right people quickly are essential skills highlighted by Chanet's approach to event planning.

"It sounds like a real time reduction machine. Right. It's like it gives you much quicker access to the right people."

?? Leveraging Event Design for Organizational Change

Event design is a pivotal tool for organizations looking to drive change, demonstrating its value beyond just event planning.

"When you're in charge of an organization looking to create change with an overarching aim, you want outcomes."

?? Embracing Change and Adaptability

The conversation reflects the necessity of adaptability in the events industry, particularly in response to unexpected challenges like the COVID-19 pandemic.

"I was so busy the whole COVID. I actually produced more than eight shows, international shows with more than 200 people that log in online from all over the world with my production center in the production stage in Malaysia."

?? The Global Perspective of Event Design

Chanet's global travels and work with various cultures underscore the importance of a global perspective in event design and management.

"I strategically right now, rebranding everything into one. But I was just a planner for a corporate company when I first stepped into IMAX."

?? Clarity of Vision in Event Design

Chanet emphasizes the importance of a clear vision and understanding of desired outcomes when designing events, which helps in communicating value to stakeholders.

"And I can see how valuable it is that the time I invest now that can ripple to the future."

??? The Journey from Event Planner to Trusted Advisor

Chanet Ham's transformation from an event planner to a trusted advisor highlights the importance of continuous learning and evolution in the events industry.

"Well, my story goes like, I see the opportunity after event canvas, then getting to be a CED, then going through the master class. Now you call it the trusted advisor."

Topic highlights include:

Navigating Time Zones in Global Events

The Role of Certified Event Designers

Integrating Travel and Event Management

Educational Value in Event Experience

Online vs. In-Person Event Effectiveness

Future Forecasting in Events Industry

Event Design Change

IMEX Frankfurt Experiences and Influence

Importance of Trust in Event Planning

Global Perspectives in Event Strategy

Addressing Event Failures Systematically

Personal Transformation Through Event Design

Behavioral Change Through Event Design

Event Ownership and Design Outcomes

Event Design Evolution