Chandrayaan Chronicles: Stealing the Spotlight on the Global Stage

In the wake of India's monumental achievement, as Chandrayaan touched down on the lunar surface, a worldwide curiosity surged, sparking a relentless wave of searches for ISRO 's "Chandrayaan." But in this vast digital sea of information, what exactly links these countless queries together? This is where Sherlock AI, the digital data detective, emerges as our beacon of insight, poised to unveil the concealed threads that bind these searches. Armed with the formidable capability to dissect trillions of gigabits of data, Sherlock AI is prepared to navigate through billions of searches, methodically piecing together the puzzle. What secrets lie within this deluge of information, and what does it all signify? In the pages that follow, we embark on a journey to decipher the enigmatic patterns and discover the profound significance of this global phenomenon. Something momentous is undoubtedly afoot.

Sherlock AI’s research methodology commences with a meticulous data acquisition process. Initially, we obtain comprehensive search data from Google and its expansive ecosystem, spanning the critical time frame encompassing the days leading up to and following the Chandrayaan 3 launch. With this extensive dataset in hand, our primary objective is to gauge the digital popularity of Chandrayaan, and we achieve this by calculating a normalized score across various countries. ISRO - Indian Space Research Organization , ISRO - Indian Space Research Organisation take a note :)

On first look, we see that some of the most popular countries where there is significant chatter include India, US, Canada, UK, Middle East countries, Australia and a few countries in Europe such as UK, Germany. What do these all have in common? Anecdotally, these are also countries with high Indian origin people and preferred immigration countries!

To provide a more nuanced perspective, we juxtapose these digital popularity scores with the total population figures of the respective countries. However, we don't stop there. Recognizing the significance of India's diaspora worldwide, we delve deeper into the data by specifically identifying the population of individuals of Indian origin residing in these countries, as well as the population of Indian immigrants

The 'Indian' population (Immigrants + Indian Origin) is identified as a % of total countries’ population and this is interlayed with the digital search density in the respective countries. When this is done, a beautiful pattern pops up

We see beautiful clusters emerging from plotting the correlation between these two metrics.?

Also, the data correlation is statistically very significant given the R2 value which is greater than 0.9. Different clusters form for Middle East, South Asian countries and Western Countries. The original hypothesis of more Indians living in the respective countries, more the chatter is also proved right to an extent. Whether there is a causal relationship that yet remains to be figured ??

Sherlock AI will be back next week with a bite-sized yet quantitative data deep-dive! Stay curious, stay informed, and let us continue exploring the limitless potential of the digital frontier together with Sherlock AI. Drop us a message at [email protected]