Champions League Secure $1.5 Billion Rights Extension With CBS
Pak Hamilton
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US media giant CBS confirm an extension of their US rights to the European elite Champions League club football tournament in a new six-year deal with Uefa (#uefachampionsleague).
The deal will see the CBS commercial network and Paramount+ streaming platform retain the tournament for a further six years from the start of the 2024/25 season.
“Uefa has been a key driver for Paramount+ since our launch and we are thrilled to extend this successful partnership showcasing even more world-class soccer through the 2029/30 season, building on the incredible momentum we have created the past two years,” said Sean McManus, CBS Sports chairman. “Uefa is a perfect example of our differentiated strategy presenting marquee properties to drive and strengthen both our streaming and traditional linear businesses.
At Pak Hamilton, we work closely with our client brands to help them secure sponsorships with our associated women's and men's football teams.