Champions of Influencer Tech ??

A round of applause for Digital Voices' tech team is due, as thanks to their talent and tools, our platform Chord secured a spot on Hello Partner’s Top 30 Influencer Technologies list!?

The list shines a spotlight on the cutting-edge platforms and tools revolutionizing the Creator Economy by not just setting new standards in the industry, but redefining how influencer marketing is done.

This is the second accolade we have achieved for Chord in 2024, and this is just the beginning…

Learn more about the platform's developing features and how you can utilize them for your campaign here.?

We’re winning in the client department too, as over the past week we have signed contracts with 3 new US clients, including tech pioneer ASUS, who we’re excited to help supercharge in the states. Keep an eye on our socials to see who the epic brands are…

Your Myths Debunked ?

Last month we introduced you to Creator Paid Ads, and invited our London locals to join us for a panel session in which we debunked the common misconceptions about the biggest influencer marketing shift of the year.

No one deserves to miss out on the insights shared behind closed doors, so we’ve written up the key takeaways from the session including…?

• Tips on nailing your creator briefs
• How to create an impact at each stage of the funnel?
• Proof that Creator Paid Ads far exceed traditional branded ad benchmarks – +27% higher ad recall is coming your way!

Kick Ass Campaigns ??

Up Your Game with Ralph Lauren Fragrances

Ralph Lauren Fragrances by L’Oréal blends timeless style with the excitement of sports and adventure.?

Over 3 months, our goal was to position the iconic Polo Red and Polo Blue fragrances as the perfect match for modern, active men – classic, yet bold enough to stand out.?

We kicked things off by creating concepts that felt true to Ralph Lauren’s brand values: inspiring people to live boldly. We wanted the campaign to fit seamlessly key cultural moments, so we tapped into key sporting events like the Super Bowl to connect with fans and solidify Ralph Lauren Fragrances’ legacy in the sporting world.??

To bring the vision to life, and build brand love amongst new audiences, we teamed up with 21 creators from the US, UK, Spain, and LATAM, creating content that felt native to Instagram and TikTok but still captured that Ralph Lauren cinematic style. Influencers took the lead by showing how Ralph Lauren Fragrances enhances their everyday adventures, from a cinematic spritz on the tennis court to a refreshing spray at the peak of a snowy mountain.

By placing no boundaries on influencers’ opportunity to embrace adventure with this campaign, we over-delivered on all guarantees, setting us up for a partnership looking forward.?

The Results

• 115,100+ engagements (337% above guarantee)
• 1,500,000 impressions (102.47% above guarantee)
• 7.3% engagement rate vs. our benchmark of 5.70%
• 99.76% positive brand sentiment vs. our benchmark of 96%
• 21 pieces of cinematic content and one creator even showcased the scent while skydiving!

Increase Sales with Creator Paid Ads ??

Learn more in our latest report

Traditional branded ads are out, and creator-made ads in paid social placements are stealing the spotlight. The numbers don’t lie: Creator Paid Ads deliver up to 93% more engagement than traditional ads.

We’ve helped global brands like Colgate, Adobe, and Panasonic unlock the power of Creator Paid Ads with amazing results – and now, we’re ready to help you take your marketing to the next level!

Our latest insights report is your essential guide packed with expert tips and success stories that will inspire you to reshape your influencer strategies…

Download Now.

Quickfire Insights ??

Are people really still using Facebook??

Yes! US adults still prefer Facebook compared to other social platforms, while Gen Z looks elsewhere.?

According to recent data from Emarketer, US adults spend on average 20 minutes per day on Facebook, followed closely by TikTok at 18 minutes a day. However, it comes as no surprise that Gen Z favors TikTok spending on average 57 minutes a day on the app.?

Visionary Voices ???

Starting a business at 17 got me to where I am today | Max Osborne

Max Osborne is the Founder of ThisThat . His entrepreneurial journey has taken many twists and turns, but now, alongside his growing team, he is enabling brands to understand the true uplift of their influencer campaigns.?

In this episode, you will also learn about:?

? Max’s approach to leadership, and goals for personal growth

? The challenges he faced during his youth, and how his father’s journey has influenced his own

? How the ability to measure brand uplift makes Influencer Marketing an essential channel for brands