CHAMPIONING A HEALTHIER TOMORROW: COMMEMORATING KATHY CROSBY’S APPOINTMENT TO TRUTH INITIATIVE

Congratulations to my former colleague and dear friend, Kathy Crosby, on her new position as Truth Initiative’s CEO and President! Such appointment is a momentous occasion that deserves recognition and celebration. In addition to Kathy’s extensive tobacco control experience, her impressive leadership track record and unwavering commitment to improve public health makes her an ideal choice for this significant role.

?

Among many notable accomplishments, she spearheaded numerous public health campaigns aimed to reduce tobacco use among young people, educate the public on the harmful effects of combustible tobacco products, and improve health outcomes among at-risk populations.? Her skillfulness in using data-driven insights to refine campaigns, effectively target audiences, and measure outcomes will be pivotal as she tackles messaging and dispels misinformation on hot topics like harm reduction and youth vaping.

?

Kathy’s appointment is a significant step forward in the journey to create a healthier tomorrow. Her visionary approach coupled with her innate ability to navigate emerging challenges will position Truth Initiative to achieve a country where no one underage wants to pick up a tobacco product. I look forward to witnessing the positive impact she will undoubtedly bring to the organization and greater public health community.